In today’s digital world, the industrial buying process has changed. According to an IHS Engineering360 research report titled 2015 Digital Media Use in the Industrial Sector, “58% of technical professionals don’t make contact with suppliers until the later consideration/evaluation or purchase stages of the buy cycle.”

That means your marketing and lead generation strategies must evolve accordingly.

In this whitepaper, you learn:

  • How and why online lead generation works in the industrial sector
  • How to align your marketing strategy with the industrial buying process
  • How to plan for marketing results before choosing tactics
  • How to design your tactical marketing plan around those desired results
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