THE WORLD OF MANUFACTURING
Industry Today has been reporting on the world of industry and manufacturing for 15 years and remains the only international title dedicated to manufacturing.
We offer a global perspective and reach that no other publication can, and in a range of formats paper and digital magazine, weekly eNewsletter and daily online news to suit all tastes and markets.
We understand the complexities involved in todays industrial environment, which is why we continue to play a key role in the global manufacturing community as its continues to evolve.
Industry Today prides itself on stimulating editorial. Our readers trust the experience of our editorial team and the industry analysts and commentators who regularly report on the global issues that affect your business including world trade, finance, and economic development.
In addition we reflect the experiences of leading manufacturers as they meet the challenges of competing in the 21st century through innovation and best practices.
WITH THE RIGHT AUDIENCE
Our dedicated circulation department ensures that INDUSTRY TODAY reaches the most important decision makers and potential buyers worldwide. We respond to trends ensuring that our content reflects current thinking and methodology.
We build engagement based on a database 15 years in the making that extends our reach across manufacturing, from OEMs to MROs and supporting sectors.
INDUSTRY TODAY READERSHIP & AUDIENCE PROFILE
Industry Today places your business and brand identity directly in front of a carefully targeted audience. We serve a unique audience of senior executives across a wide spectrum of industries including OEM (original equipment manufacturers) and processing/discrete manufacturers.
Included in this field are readers from the following key segments: automotive, aerospace, agribusiness, fabricated metal mfg, machinery mfg, electrical equipment and component manufacturing, transportation and related material handling equipment. Also served are individuals in the energy, food & beverage mfg, oil & gas extraction, plastic, rubber and textile sectors.
Qualified recipients include individuals with job titles of Corporate & Executive Management (including CEO, COO, CFO, CIO, Executive VP & GM) as well as VP's, Directors and Managers in Operations, Production and Plant Management; Engineering, R&D, Design & Technical Management, Purchasing & Sourcing Management.
INDUSTRY TODAY: WHO'S THE TYPICAL READER?
Meet Jeff. He's 48, President of a manufacturing company in Akron, Ohio employing 650 people. His company exports 35 percent of its products to markets worldwide. He recognizes that he needs to stay aware of issues that relate to both manufacturing and economics, both domestic and international.
Jeff subscribes to Industry Today content because:
It consistently delivers diverse and informative content on the topics that matter to him.
The breadth and depth of coverage means he can gain an overview of multiple industry sectors from one trusted source.>
He can receive and access content in three formats; print, by email and through convenient digital platforms.
The experience and opinion of his peers is important to him and helps him in the business decisions he needs to make.
Readers, web site visitors and e-newsletter subscribers are drawn from the following manufacturing sectors and geographic areas.
|Reader/Visitor by Industry Sector||E.S.T||C.S.T||P.S.T||Sector Total|
|Motor Vehicles & Passenger Car Bodies||1715||1150||675||3540|
|Construction and Allied Contractors||4350||2458||1884||8692|
|Petroleum Refining & Related Industries||2870||1970||630||5470|
|Industrial & Commercial Machinery||4430||4520||1745||10695|
|Electronic & Other Electrical Equipment||3155||2490||1900||7545|
|Industrial Consumables, mfrs + distributors||2350||2170||1735||6255|
|Steel Foundries & fabrication||2175||1650||2500||6325|
|Steam Gas & Hydraulic Turbines||130||105||205||440|
|Internal Combustion Engines||155||175||125||455|
|Lawn & Garden Care Equipment mfrs||150||140||120||410|
|Pumps & Pumping Equipment||260||250||450||960|
|Die Casting and Tooling||376||435||252||1063|
|Air & Gas Equipment & Machinery||355||370||410||1135|
|Mechanical Power Transmission||1100||760||2115||3975|
|Air Conditioning & Heating Equipment||1270||1400||2535||5205|
|Switchgear & Switchboard Apparatus||1250||1900||2235||5385|
|Printed Circuit Boards||270||210||370||850|
|Paper & Allied Products||310||335||70||715|
|Aircraft Engines & Parts||80||170||120||370|
|Municipal / State Government Buyers||4735||1284||987||3695|
|Plastic & Rubber||250||115||315||680|
|Subtotals by geographic area + Final Total||34636||26172||25320||86128|
Titles include Chairman, Chief Executive Officer, President, Vice President Sales, Marketing, Finance, Operations, Manufacturing, and Communications. Others include Branch or Divisional Manager.
INDUSTRY TODAYhas a number of routes to market that enable you to reach more customers. We complement traditional magazine advertising with digital marketing channels that inform the manufacturing market on a daily and weekly basis and provide great opportunities to promote your company to both new and existing customers.
We provide advertisers with best-in-class reader engagement campaigns based on their specific marketing needs that reach the right decision makers resulting in exceptional brand visibility and R.O.I
INDUSTRY TODAY E-NEWSLETTER SPONSORSHIP
Compelling content combined with targeted audiences has resulted in Industry Today eNewsletters generating class leading traffic metrics:
Click Through Rates 2.25%
Average Pages Per Visit 22.17
Average Visit Duration 00.17.19
New Visits 69.84%
Bounce Rate 33.33%
Weekly broadcast to 177,083 requested recipients.
Headline banner $1,375.00 per month
All recipients are 100% confirmed opt-in.
E-Newsletter - Executive Insight
Each weekly newsletter has specific focus on current must read topics including World News, The Economy, US Manufacturing.
Broadcast via email to 77,083 requested readers, Industry Today e-newsletter delivers commentary and opinion on business, manufacturing and economics from well known commentators, businesses and organizations. All recipients are 100% confirmed opt-in.
Regular contributors include:
- Alliance for American Manufacturing
- Bain and Company
- The Boston Consulting Group (BCG)
- Council on Competiveness
- National Association of Manufacturers (NAM)
- PriceWaterhouseCoopers (PwC)
INDUSTRYTODAY.COM DIGITAL CONTENT
On average the Industry Today Website produces 260,000 page views per month, providing high visibility for a banner to promote your company or product brands:
Average daily unique visits 2,300
Average pages per visit 3.7
Average Time on site 00.09.23
2012 Schedule Banner advertisement
Skyscraper 160 x 600 (Other formats available)
- Minimum 72,000 page impressions per month. Based on 75 % SOV. Flat rate - $1495 per month.
- Minimum 18,000 impressions per month. Based on 25 % SOV. Flat rate - $448.00 per month.
INDUSTRY TODAY MAGAZINE PRINT & DIGITAL
|Multiple Insertion Rate||Single Insertion|
|Multiple Insertion Rate||Single Insertion|
Magazine Trim Size........8.268" w X 11.698" h
(Add 1/8" on each side for bleed)
Magazine Live Area .......7.268" w X 11.649" h
Half Page Horizontal.............7.25" w X 4.77" h
Quarter Page Horizontal .....7.25" w X 2.25" h
Quarter Page Vertical..............3.5" w X 4.77" h
Print - Hard Copy & Digital
Bi-monthly full color magazine with 220 pages of in-depth reportage on companies in North, South and Central America.
Available in both hard copy print and digital formats featuring seamless connectivity for reader-to-advertiser interaction.
JumilWhy is Jumil Taking a Precise Direction?
North American Stamping Group (NASG)How Do You Overcome the Recession Especially When Focused on Automotive?
Oberg IndustriesWith Capability Comes Solutions
Tri-State GuniteHow Does Tri-State Gunite Pool its Considerable Resources?
Usina EstivaHow is Estiva Setting an Example?
AR MetallizingShiny Happy Product Everywhere
Re-shoring: A Long Difficult Voyage Home
- Dollars & Sense
Japanese Auto Parts Manufacturer to Expand Again in Indiana
- In the News
US Trade Deficit with China Declines in March
Tips for Women on Becoming Top Boss
- The Latest
Alleged Overreach by NLRB Struck Down
- World News
Nebraska Opens First China Trade Office
- Ford Accelerates European Transformation
- Fiscal Cliff Likely to Slow Growth, but Not Cause Recession, According to Standish
- Advice to Supply Chain Managers: Expect the Unexpected
- Capacity Crunch in Europe is Coming
- U.S. Industrial Manufacturers Remain Positive on Revenue Growth Expectations, According to PwC's Q3 2012 Manufacturing Barometer
- Deloitte/The Manufacturing Institute Survey: Lack of Leadership Seen to Thwart Manufacturing Renaissance