Media Kit

THE WORLD OF MANUFACTURING

Industry Today has been reporting on the world of industry and manufacturing for 15 years and remains the only international title dedicated to manufacturing.

We offer a global perspective and reach that no other publication can, and in a range of formats – paper and digital magazine, weekly eNewsletter and daily online news to suit all tastes and markets.

We understand the complexities involved in today’s industrial environment, which is why we continue to play a key role in the global manufacturing community as its continues to evolve.

EXPERIENCE COUNTS

Industry Today prides itself on stimulating editorial. Our readers trust the experience of our editorial team and the industry analysts and commentators who regularly report on the global issues that affect your business including world trade, finance, and economic development.

In addition we reflect the experiences of leading manufacturers as they meet the challenges of competing in the 21st century through innovation and best practices.

WITH THE RIGHT AUDIENCE

Our dedicated circulation department ensures that INDUSTRY TODAY reaches the most important decision makers and potential buyers worldwide. We respond to trends ensuring that our content reflects current thinking and methodology.

We build engagement based on a database 15 years in the making that extends our reach across manufacturing, from OEMs to MROs and supporting sectors.

INDUSTRY TODAY READERSHIP & AUDIENCE PROFILE

Industry Today places your business and brand identity directly in front of a carefully targeted audience. We serve a unique audience of senior executives across a wide spectrum of industries including OEM (original equipment manufacturers) and processing/discrete manufacturers.

Included in this field are readers from the following key segments: automotive, aerospace, agribusiness, fabricated metal mfg, machinery mfg, electrical equipment and component manufacturing, transportation and related material handling equipment. Also served are individuals in the energy, food & beverage mfg, oil & gas extraction, plastic, rubber and textile sectors.

Qualified recipients include individuals with job titles of Corporate & Executive Management (including CEO, COO, CFO, CIO, Executive VP & GM) as well as VP's, Directors and Managers in Operations, Production and Plant Management; Engineering, R&D, Design & Technical Management, Purchasing & Sourcing Management.

INDUSTRY TODAY: WHO'S THE TYPICAL READER?

Meet Jeff. He's 48, President of a manufacturing company in Akron, Ohio employing 650 people. His company exports 35 percent of its products to markets worldwide. He recognizes that he needs to stay aware of issues that relate to both manufacturing and economics, both domestic and international.

Jeff subscribes to Industry Today content because:

It consistently delivers diverse and informative content on the topics that matter to him.

The breadth and depth of coverage means he can gain an overview of multiple industry sectors from one trusted source.

He can receive and access content in three formats; print, by email and through convenient digital platforms.

The experience and opinion of his peers is important to him and helps him in the business decisions he needs to make.

READER PROFILE

Readers, web site visitors and e-newsletter subscribers are drawn from the following manufacturing sectors and geographic areas.

Reader/Visitor by Industry Sector	E.S.T	C.S.T	P.S.T	Sector Total
Motor Vehicles & Passenger Car Bodies	1715	1150	675	3540
Construction and Allied Contractors	4350	2458	1884	8692
Petroleum Refining & Related Industries	2870	1970	630	5470
Industrial & Commercial Machinery	4430	4520	1745	10695
Electronic & Other Electrical Equipment	3155	2490	1900	7545
Industrial Consumables, mfrs + distributors	2350	2170	1735	6255
Steel Foundries & fabrication	2175	1650	2500	6325
Aluminum Foundries	295	180	25	800
Nonferrous Foundries	550	335	450	1335
Steam Gas & Hydraulic Turbines	130	105	205	440
Internal Combustion Engines	155	175	125	455
Lawn & Garden Care Equipment mfrs	150	140	120	410
Material Handling	345	205	480	1030
Pumps & Pumping Equipment	260	250	450	960
Die Casting and Tooling	376	435	252	1063
Air & Gas Equipment & Machinery	355	370	410	1135
Mechanical Power Transmission	1100	760	2115	3975
Air Conditioning & Heating Equipment	1270	1400	2535	5205
Switchgear & Switchboard Apparatus	1250	1900	2235	5385
Printed Circuit Boards	270	210	370	850
Semiconductors	400	180	555	1135
Paper & Allied Products	310	335	70	715
Aircraft Engines & Parts	80	170	120	370
Railroad Equipment	140	115	125	380
Transportation Equipment	1170	1100	2125	4395
Municipal / State Government Buyers	4735	1284	987	3695
Plastic & Rubber	250	115	315	680
Subtotals by geographic area + Final Total	34636	26172	25320	86128

Titles include Chairman, Chief Executive Officer, President, Vice President – Sales, Marketing, Finance, Operations, Manufacturing, and Communications. Others include Branch or Divisional Manager.

INDUSTRY TODAY

has a number of routes to market that enable you to reach more customers. We complement traditional magazine advertising with digital marketing channels that inform the manufacturing market on a daily and weekly basis and provide great opportunities to promote your company to both new and existing customers.

We provide advertisers with best-in-class reader engagement campaigns based on their specific marketing needs that reach the right decision makers resulting in exceptional brand visibility and R.O.I

INDUSTRY TODAY E-NEWSLETTER SPONSORSHIP

Compelling content combined with targeted audiences has resulted in Industry Today eNewsletters generating class leading traffic metrics:

Click Through Rates – 2.25%

Average Pages Per Visit – 22.17

Average Visit Duration – 00.17.19

New Visits – 69.84%

Bounce Rate – 33.33%

Weekly broadcast to 177,083 requested recipients.

Headline banner $1,375.00 per month

All recipients are 100% confirmed opt-in.

E-Newsletter - Executive Insight

Each weekly newsletter has specific focus on current must read topics including World News, The Economy, US Manufacturing.
Broadcast via email to 77,083 requested readers, Industry Today e-newsletter delivers commentary and opinion on business, manufacturing and economics from well known commentators, businesses and organizations. All recipients are 100% confirmed opt-in.

Regular contributors include:

Alliance for American Manufacturing
Bain and Company
The Boston Consulting Group (BCG)
Council on Competiveness
KPMG
National Association of Manufacturers (NAM)
PriceWaterhouseCoopers (PwC)

INDUSTRYTODAY.COM DIGITAL CONTENT

On average the Industry Today Website produces 260,000 page views per month, providing high visibility for a banner to promote your company or product brands:

Average daily unique visits – 2,300

Average pages per visit – 3.7

Average Time on site – 00.09.23

2012 Schedule – Banner advertisement

Skyscraper – 160 x 600 (Other formats available)

Minimum 72,000 page impressions per month. Based on 75 % SOV. Flat rate - $1495 per month.
Minimum 18,000 impressions per month. Based on 25 % SOV. Flat rate - $448.00 per month.

INDUSTRY TODAY MAGAZINE PRINT & DIGITAL

Color Advertisement

	Multiple Insertion Rate	Single Insertion
Double Page	$7,200.00	$9.500.00
Full Page	$5,350.00	$7,600.00
Half Page	$3,510.00	$5,100.00
Quarter Page	$2,475.00	$3,535.00

Cover Advertisement

	Multiple Insertion Rate	Single Insertion
Inside Front	$7,600.00	$8,400.00
Inside Back	$7,600.00	$8,400.00
Outside Back	$7,750.00	$9,200.00

Sizes

Magazine Trim Size........8.268" w X 11.698" h
(Add 1/8" on each side for bleed)
Magazine Live Area .......7.268" w X 11.649" h
Half Page Horizontal.............7.25" w X 4.77" h
Quarter Page Horizontal .....7.25" w X 2.25" h
Quarter Page Vertical..............3.5" w X 4.77" h