INVISTA’s CORDURA® brand and Carhartt are setting the foundation for a next generation of durable workwear in their new “Meet the Maker” series video.
WICHITA, KS – July 26, 2017 – INVISTA’s CORDURA® brand first teamed up with Carhartt, a premium workwear brand known for making authentic products for hardworking people , in 1998 to bring advanced durability and fabric technology to its Extremes line. The collaboration led to a durable bond that has endured for nearly 20 years. Now, the two iconic brands are celebrating this history of collaboration through innovation and setting the foundation for a next generation of durable workwear in their new “Meet the Maker” series video.
This “Meet the Maker” episode takes viewers on a journey behind-the-scenes – through the Carhartt of today and past decades, including an archival piece dating back to the 1800s. It also debuts a limited-edition Multicam® Black camo print version of the legendary, fit-for-anything, Carhartt Chore Coat, built with the long-lasting durability of CORDURA® fabric. First produced in 1917, Carhartt’s legendary Chore Coat is reimagined in honor of both its 100th anniversary and in celebration of the 50th Anniversary of the CORDURA® brand.
“CORDURA® fabrics have long played an important role in the makeup of Carhartt’s most durable products,” said Deb Ferraro, vice president of product development at Carhartt. “Both brands are actively building upon a relationship that spans nearly two decades, and our collaboration is a testament to two rugged brands who together create enduring products for hardworking people. Both brands are known for their durability, which is why CORDURA® will be a great partner as we continue to create the workwear of the future.”
“As part of our 50th anniversary celebration and fundamental to our exciting new brand positioning, we knew Carhartt was one of our collaborative partners that truly represents what it means to Live Durable™,” said Cindy McNaull, global CORDURA® brand and marketing director. “Working with Carhartt in our latest ‘Meet the Maker’ series video and collection represents not only our heritage, but our commitment to durable innovation for the workplace of today and tomorrow.”
For more information and to watch the Carhartt x CORDURA® Meet the Maker episode visit cordura50years.com/Carhartt. See the collaboration in person at CORDURA® brand booth #39212 at Outdoor Retailer.
About Carhartt, Inc.
Established in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing rugged products for workers on and off the job. Headquartered in Dearborn, Michigan, with more than 5,000 associates worldwide, Carhartt is family-owned and managed by the descendants of the company’s founder, Hamilton Carhartt. For more information, visit www.carhartt.com and follow @CarharttNews on Twitter.
About CORDURA® Brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps and used with an ®, and it must be followed by the word “brand” or “fabric.”
With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, air bags and countless other everyday products. A wholly owned subsidiary of Koch Industries and headquartered in the United States, INVISTA has more than 50 locations around the world. For more information, visit INVISTA.com, Facebook.com/INVISTAglobal and Twitter.com/INVISTA.