Page 117 - FDQ Food & Drink Quarterly Volume 2 Issue 2

Basic HTML Version

FOOD&DRINK QUARTERLY 117
R
IGHT OFF, THE NAME TELLS YOU THIS ISN’T YOUR
average, run-of-the-mill kind of business venture. The
corporate Web site for the Bad Ass Coffee Company™,
a coffee bistro franchiser that features Hawaiian gour-
met brews, explains the moniker this way:
“The native people of Kona, Hawaii, remember the days of the
"Bad Ass Ones." The bellows of the donkeys could be heard
echoing through the mountains as they hauled the heavy loads
of coffee up and down the mountainside. In honor of these hard
working donkeys, we named our coffee company.”
And while these hard working donkeys, called the “Kona
Nightingales,” serve as the cute corporate mascot, you know that the
name is also intended to convey what permeates this company’s cor-
porate culture – attitude. It’s what the company terms “Aloha Spirit,”
defined as the positive outlook of an uncompromising attitude towards
its products, its stores and store owners and the service it provides.
That it’s the right attitude is witnessed by its growth during the past
15 years to 45 stores throughout the United States (including, of
course, Hawaii), with plans to expand further not only domestically,
but overseas. Underpinning this success is a distinctive world-class
coffee made from beans grown in a small field in Kona, Hawaii that
measures only two miles wide and 25 miles long. The Kona Coffee
belt is home to more than 500 farms, most of which are only three
Bad Ass Coffee Profile
THE BAD ASS COFFEE COMPANY™ IS, WELL, KIND OF WHAT YOU’D EXPECT FROM THE
NAME – SOMETHING A LITTLE DIFFERENT FROM THE USUAL FARE. DAVID SOYKA ENJOYS
A FOND “ALOHA” FROM A FRANCHISER WITH VOLCANIC GROWTH THAT IS ERUPTING TO BE
MORE THAN YOUR AVERAGE CORNER BARISTA CHAIN.
Pictured: Visitors to Bad Ass Coffee.