Brazil’s economy is moving forward at an almost uncontrollable pace, but thanks to companies like Makro Engenharia the nation has the right tools to manage the move. Motivated by the ideal to offer efficient solutions to the industry, the company provides a modern fleet of movement engineering equipment. A reference in the market and in growing demand, Reuben Ford looks up the reasons for Makro’s success.
Figures published by the São Paulo Industry Federation (Federação das Indústrias do Estado de São Paulo – FIESP) in December 2010 estimate that investment in civil construction in Brazil needs to average $150 billion a year until 2022. By then, the shortage of property in Brazil should equal that in developed countries. As the trends move towards reducing the massive shortage, the total $1.8 trillion is set to include increasing the current construction labor force by a further 10 million workers. For Brazil’s providers of engineering solutions, the boom is promising news. David Rodrigues, Commercial Director of Makro Engenharia, one of the three largest providers of movement engineering equipment and technology, says that “the commercial demand for new projects in increasing Brazil’s infrastructure is the main reason for growth in the sector.”
The acceleration toward more factories, on- and offshore industrial facilities and energy plants, together with the forthcoming World Cup and Olympic Games has fuelled the civil engineering industry. According to UK Trade and Industry, “Brazil’s construction sector has one of the largest growth rates in the world,” and Ernst & Young believes that the pressure of demand for increased infrastructure “translates into sustained demand for building materials.”
RISING TO THE CHALLENGE
The challenge of meeting demand by providing the right materials and equipment is one met by Makro Engenharia. The company, which is based in the North East of Brazil and operates on a national scale, is a recognized pioneer in providing state-of-the-art technology for the development of the country. “We specialize in movement services and engineering,” explains Rodrigues.
Makro Service is the transport division. Specializing in the movement of special loads, Makro Service is equipped with axle chassis, extensive heavy duty trailers, mechanical lifting equipment and some of the largest cranes in the world. The machinery covers every movement of integrated logistics and offers the client a secure operation, which manages the entire transfer process.
Makro purchases the very best in engineering technology from companies such as Liebherr in Germany, and other leading manufacturers in the US and China.
WIND BENEATH THE WINGS
Just two years ago, Makro launched its second division: Makro Wind. The increasing popularity and success of wind power means that energy generated by the wind has really taken off. Makro Wind is responsible for the implementation of wind farms and is run by professionals with experience in the area, including electrical engineers, mechanical engineers and technical specialists.
“The new division has opened new doors for us and really proven that we provide all-round solutions for our clients and are capable of running with a project from beginning to end,” explains Rodrigues.
The heavy investment in this sector is a reflection of Makro’s concern for environmentally friendly practices. Being ISO 14001 certified the company has installed painting equipment with filtered operation cabins, with specialized technology that reduces emissions and therefore air and water pollution. Makro is also ISO 9001certified and is in the final stages of qualifying for the OHSAS 18001.
Makro Engenharia is no stranger to the energy industry, as well as now working with wind power the company also provides thermal and hydro electrical power plants with engineering movement services. The forward-thinking, modern energy production has been important in propelling the company forward to its position among the leaders.
With an impressive portfolio of clients such as Petrobras, Vale, Odebrecht, GE Electric, Impsa, Schincariol and Votorantim among others, it is no surprise that Makro is the leader in the North and Northeastern markets and in the nation’s top three. “We differentiate on our high level of technology, agile customer service, excellent engineering and constant investment,” explains Rodrigues. “Whereas competitors satisfy themselves with renting equipment to the customer, we see our role as a solution provider.”
THE ROAD TO SUCCESS
Another reason that Rodrigues cites for the Makro’s success is its geographical positioning. The extensive infrastructure of the company is the product of 30 years of growth and investment. Averaging between 20 and 30 percent annual growth in each of the last three years, Makro has expanded organically, although Rodrigues points out that acquisitions are currently being analyzed.
Today, Makro Engineering has one of the most modern and environmentally friendly headquarters in the sector and has made transition from electromechanical engineering to large scale, heavy-duty load-bearing and transportation projects. With Brazil’s thirst and potential for growth still surprising the world, the company has more than ample opportunity for expansion. And as more and more major players place their projects in the hands of Makro, the company’s tradition, experience and innovation prove they are making the right move.