Valiram partnership with BeLive Technology launches with live streaming event featuring global lifestyle brand TUMI, enabling live shopping.

UNITED STATES: Live streaming solutions provider BeLive Technology has today announced a new partnership with retail specialist Valiram to revolutionise the way products are bought and sold through real-time interaction showcasing the latest collections. The collaboration has launched with a live streaming event featuring global luxury travel and lifestyle brand TUMI. Anchored by a host, the live streaming event arrives in time for the holiday season and will enable avid shoppers to purchase their favourite TUMI Fall/Winter 2021 products across backpacks, premium luggage, and lifestyle accessories in real-time. The leading provider of live streaming solutions in Southeast Asia with operations in Singapore, Vietnam, and Shenzhen, BeLive Technology has previously powered solutions for brands such as Zalora, Rakuten Group, and Bukalapak. To this date, BeLive Technology delivered 3.3 billion minutes of live video to over 100 million viewers worldwide, and this number is set to increase with this latest partnership with Valiram.

Founded in 1935 within the traditional realm of retail, Valiram was created with the goal of finding the best brands and locations and giving customers an exceptional experience in physical stores. With the current push into digital transformation powered by BeLive Technology, the Valiram business is in motion to expand its mission into the connected world.

This new platform allows for direct live shopping, real-time customer engagement, and sentiment analysis among shoppers across Southeast Asia. It enables direct engagement with viewers opening up two-way communication between shoppers and the premium retailer. By providing this platform for real-time interaction, the brand can capture shoppers anytime, anywhere, and engage with them in a more meaningful way than ever before.

The partnership launches with a live stream event featuring TUMI, one of the many internationally renowned brands in Valiram’s portfolio. With Valiram being Southeast Asia’s leading luxury and lifestyle retail specialist, the new live streaming event is the first in a series of Valiram projects in partnership with BeLive Technology. Valiram expects to roll out more live shopping solutions for other brands under its umbrella, with Bath and Body Works already in the pipeline.

Following months of lockdown and social distancing as a result of COVID-19, consumers have been forced to shop differently with an intent to shop online continuing to increase. According to Digital Commerce 360, consumers in the US spent USD 791,70 billion online in 2020. A report by the United Nations Conference on Trade and Development (UNCTAD) also revealed that during the pandemic, the US witnessed a surge of 14 percent in online retail.

Commenting on the new partnership between BeLive Technology and Valiram, Kenneth Tan, CEO, and Co-founder of BeLive Technology said:

“We are delighted to be partnering with Valiram to provide a live streaming platform that will undoubtedly help build brand advocacy and increase customer loyalty for brands, starting with TUMI. Live streaming can help retailers increase sales while maintaining brand awareness. With the rise of e-commerce and consumer behaviour shifting to browse-and-buy since the COVID-19 pandemic, live shopping solutions can be a gamechanger for businesses across Southeast Asia. The new live streaming event featuring TUMI goes beyond a traditional social media live show as it provides a path to purchase while delivering meaningful content, offering a truly integrated customer experience. By combining market-leading digital capabilities with online retail experiences, we are confident that this partnership will be a huge success.”

Mukesh Valiram, Valiram Executive Director added:

“This partnership with BeLive Technology comes at the perfect time for us. As the world embraces digital transformation, we are delighted to provide a powerful live commerce platform for customers. We believe that there are a lot of opportunities available to engage with audiences via social media and the live commerce capability goes beyond that by enabling users to purchase products directly via the platform. Through the combination of great content and secure online shopping features within this platform, TUMI and other brands in our portfolio will be better able to deliver a personalised and seamless retail journey to the customer.”

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About BeLive Technology:
BeLive Technology is the leading provider of live streaming solutions in Southeast Asia. BeLive Technology’s platform employs advanced artificial intelligence and machine learning developed specifically for live video analysis, live shopping, and interactive live streaming. Live streams powered by BeLive Technology have reached more than 100 million viewers worldwide, amounting to more than 50 million hours of content. BeLive Technology employs 50 people across its locations in Singapore, Vietnam, and Shenzhen. For further information please visit:

About Valiram  
Valiram was established in 1935 in Kuala Lumpur, Malaysia, originally specialising in the textile trade. Today, Valiram is Southeast Asia’s and Oceania’s leading luxury and lifestyle retail specialist with a presence in Malaysia, Singapore, Indonesia, Thailand, Australia, Macau, Philippines, and New Zealand, Operating more than 400 stores, a number that continues to grow, the group represents international brands across various categories, from fashion and accessories, timepieces and jewelry, perfume and cosmetics to confectionery and F&B. Its portfolio comprises internationally renowned brands such as Chloe, Michael Kors, Steve Madden, Tumi, Tory Burch, Rolex, Bath & Body Works and Victoria’s Secret, as well as original and innovative retail concepts including Luxury Fashion, Swiss Watch, Flying Emporium and Beauty Love. Discover more at or join in the conversation on Facebook and Instagram: #Valiram.

About TUMI 
Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. The brand is sold globally in over 75 countries with approximately 2,000 points of sale. 

For more about TUMI, visit