Luxury watchmaker Breitling has implemented a new distributed Order Management System from Fluent Commerce.

Luxury watchmaker Breitling says they have implemented a new distributed Order Management System (OMS) from Fluent Commerce.

As part of the company’s growth strategy, Breitling made the decision to replace its Order Management platform with a modern “headless architecture.” According to Breitling, the move has allowed them to be future ready to support peak season and growth, all while improving its customer experience to put the customer first.

Today, Breitling customers now have more delivery options, including home delivery (from warehouse or the boutiques), click and collect and can also choose when they receive their order.

“Digital has changed the way the business needs to respond to customers,” said Breitling CDTO, Antonio Carriero. “The Fluent deployment to our key markets in less than 4 months is a tribute that Breitling has the ability, and the agility, to move fast from the vision to delivering a superior solutions and experiences to all our customers, making our watches always available where they are. Any channel, anytime.”

Immediate benefits for Breitling, and their customers, is the ability to open and manage orders from every sales channel and coordinate the fulfilment process across all customer touchpoints.

The roll out of the Fluent Commerce Order Management system has provided Breitling with real-time inventory, so the company knows exactly what products are selling and where and customers can see what products are in stock before they visit a store or buy online.

“Agile principles and a full DevOps approach of our combined teams made it possible to go live with Fluent Commerce in record time including the integration with the newly activated ERP SAP S/4HANA. With Fluent Commerce we will further accelerate our e-Commerce and Retail. Product and Customer at the center of our Technology transformation,” said Rajesh Shanmugasundaram, Head of Omnichannel & System integration.

“I’m delighted to see such an iconic brand such as Breitling roll out Fluent Commerce to its customers in Switzerland and North America. The strength of the platform and the quick time to market has demonstrated exactly what we can do to support businesses with their ecommerce strategies during this global pandemic, giving them the flexibility to adapt and add additional revenue streams, whilst also providing more delivery options to customers,” said Graham Jackson, CEO, Fluent Commerce.

Shine Mathew, CEO & Founder of AyataCommerce, said: “Breitling is transforming their systems to meet the high expectations of the growing customer base.  We’re proud to be part of the project team empowering the organization as fast as we did. It is a testament to the leadership, IT and business users to make decisions in a swift and responsive manner that has made this possible.”