Renowned technology executive adds a visionary approach to innovation to the TradeCafe Board of Directors.
TORONTO – TradeCafe Inc., a B2B marketplace and technology platform for the trade of protein commodities, today announced that Eugénie Rives, Director, Early Stage Projects at X – Alphabet’s moonshot factory where uncomfortably ambitious, world-changing ideas are developed and taken out into the world – has joined its board of directors.
“Eugénie is a digital pioneer with two decades of deep technology expertise and global experience working with a broad range of industries including food supply and logistics, which closely aligns with the work we are doing to modernize the trade of protein commodities,” said Nicholas Walker, CEO of TradeCafe. “As someone who is no stranger to incubating projects that have the potential to transform the lives of billions of people when commercialized, Eugénie is a remarkable new addition to our board of directors and will be invaluable as we examine innovative new opportunities for our technology platform.”
At X, Eugénie leads several early projects that are exploring radical new ways to solve some of the world’s biggest problems using breakthrough technology. Prior to her work on early stage moonshots, Eugenie led a robotics moonshot in logistics. She led operations for Google in France and Sub-Saharan Africa prior to joining X. Before Google, Eugenie worked for Alcatel in Mexico City, managing projects to connect cities and public infrastructure online.
Commenting on her appointment, Eugénie said, “I’m pleased to be joining the TradeCafe board of directors. The company has the potential to fully transform the commodities market and to have a strong impact in reducing food losses and waste.”
Founded in 2015, TradeCafe is a B2B marketplace and cloud-based technology platform that facilitates the global trade of protein commodities. It is used by primary producers and processors, retailers, and distributors around the world to conduct, finance, and fulfill protein trade transactions. Additional information is available at TradeCafe.com.