Tips and tactics to steer you towards a more effective approach to affiliate marketing.

Generating commission through affiliate marketing is often posited as a straightforward way of making money from a website. However, while it can certainly be lucrative with the right strategies, many affiliates could stand to optimize their efforts and significantly boost their earnings as a result.

To make this more achievable, here are a few tips and tactics that should steer you towards a more effective approach to affiliate marketing.

Select products that fit your target audience

As explained in this ultimate affiliate marketing guide, it is important to carefully consider which audience you want to target with the affiliate ads you host, as you will only be able to increase how much commission you make by picking products that gel with the lifestyles and needs of visitors.

At this point, you might assume that product selection should be influenced based on the amount of commissions a given category of ad can earn. Unfortunately, even if a product looks lucrative on paper, if it is not relevant to your audience then it simply won’t perform as you might hope.

The answer, then, is to be sensitive to visitor expectations and meet them with affiliate content that matches their areas of interest. Some products may be lower per-click earners than others, but the cumulative impact of a strategically-chosen option will be greater than a higher paying but ultimately irrelevant equivalent.

Write reviews that actually add value

A decade ago, product reviews written unambiguously and unashamedly to act as content in which to couch affiliate links were commonplace. They can still be encountered today, but audiences are savvier to the so-called ‘promoted post’ than they were back then, diminishing their impact.

The answer, then, is to make sure that the reviews you create to promote a product and ideally earn clicks are actually valuable to readers. You can achieve this by proactively demonstrating the benefits that a product has brought to your own life, whether that’s the conveniences offered by the latest gadget or the productivity advantages of project management software.

In short, if your review gives readers hard, indisputable evidence of the product’s quality, it will be both a valuable resource as well as a good commission-generator, since it will gain traction organically.

Further incentivize clicks

You can encourage engagement from your audience in a number of subliminal ways, but the only sure-fire solution that will raise the likelihood of earning clicks and conversions is to offer them a conspicuous incentive for doing so.

This incentive can take a number of forms, ranging from straightforward discounts on products and free trials of services through to the promise of access to exclusive content if the visitor commits to making a purchase.

Once again, these incentives should be adjusted according to the kinds of people you are targeting and the elements that you believe will be most relevant and appealing to them.

At the end of the day, if your current affiliate and digital marketing strategies are generating meager results, going back to the drawing board and delving into the data will help you take remedial action.