Introduction to Online Lead Generation Whitepaper

In today’s digital world, the industrial buying process has changed. According to an IHS Engineering360 research report titled 2015 Digital Media Use in the Industrial Sector, “58% of technical professionals don’t make contact with suppliers until the later consideration/evaluation or purchase stages of the buy cycle.”

That means your marketing and lead generation strategies must evolve accordingly.

In this whitepaper, you learn:

  • How and why online lead generation works in the industrial sector
  • How to align your marketing strategy with the industrial buying process
  • How to plan for marketing results before choosing tactics
  • How to design your tactical marketing plan around those desired results