Read insights on addressing today’s demands including direct-to-consumer sales, supply chain challenges with Smart Robots in consumer goods.

ATLANTA — A recent Gartner® report details how “Mass Customization for Formulated Consumer Goods, Total Experience and Hyperautomation have the potential for the greatest impact on consumer goods.” GreyOrange, a leading provider of modern systems for modern fulfillment, is recognized as a Sample Vendor in the report for its variety of smart robots.

The report, “Hype Cycle™ for Consumer Goods,” led by Ellen Eichhorn and Michelle Duerst, notes that “Investments in long-delayed digital initiatives came to the forefront due to the pandemic. Many CG organizations were jolted to invest in long-delayed digital plans.”

The report mentions the adoption of Smart Robots as a driver for automation due to:

  • “Their ability to capture and process large volumes of on-shelf data faster and in real time, enabling retailers to make agile and intelligent inventory decisions on the fly.”
  • The sweeping changes to physical stores and operating models for unified commerce execution “have included significant reevaluations of the existing human-machine mix and shuffling of capital expenditures to support the effort. As a result, retailers plan to increase their investment and use of smart robots over the next few years.”

Download the report, compliments of GreyOrange, here. GreyOrange is a global provider of solutions that modernize fulfillment operations through the AI-driven GreyMatter™ Fulfillment Operating System and Ranger™ Robot Series.

Additional insights from the report, written by Gartner analysts Eichhorn and Duerst include:

  • “Consumer goods (CG) manufacturers are facing a new reality of direct-to-consumer sales, persistent restrictions in the supply chain, and increasing demands of product customization and value-based buying patterns.”
  • “As the pandemic persisted, we saw CG companies blur the lines from strictly selling to retailers to competing against them by selling directly to consumers. A demand for more digital business, particularly in digital commerce, erupted.”
  • ““The 2021 CEO Survey identifies that growth remains the No. 1 priority for CG and retail CEOs, but technology follows as a very close second, as only a single percentage point separates the two. The survey went on to identify that 79% of CG CEOs plan to increase investment in digital capabilities.””

“Delivering highly personalized goods at record pace is a trend we can expect to persist far beyond peak season,” said Akash Gupta, co-founder, chief technology officer, GreyOrange.
“As a result, it will be necessary for consumer goods manufacturers to have versatile options in place to withstand changing market demands. Dark stores and micro fulfillment centers are advancing in response to meet these evolving customer needs.”

Micro fulfillment centers (MFCs) are distributed, localized, strategically targeted fulfilment centers that are closer to where buyers live and work, to meet expectations of convenience while reducing their fulfilment cost. GreyOrange modernizes both micro and macro fulfillment operations by combining smart robots with the AI-driven GreyMatter™ Fulfillment Operating System (FOS) that continuously prioritizes decisions and workflows to efficiently orchestrate tasks, time and teams of people and robots to optimize performance across any distribution center, no matter the size.

The GreyMatter FOS works with the GreyOrange Ranger Robot Series (as well as robots and equipment from other companies) to feed real-time data into always-solving algorithms that calculate each next-best decision, whether solving for every-day omnichannel performance or solving for peak period commitments. By optimizing how inventory is picked, packed and shipped in real time, companies can make and keep more promises to customers and stores, accelerate throughput, lower costs, meet Service Level Agreements (SLAs), and protect the safety of people and inventory.

  1. Gartner “Hype Cycle for Consumer Goods” by Ellen Eichhorn & Michelle Duerst; 21 July 2021

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