April 22, 2022 Controlling Unstructured Data for a Greener Planet

Michael Jack, CRO of Datadobi, has shared his thoughts on what he thinks tech leaders and organizations could do to keep the Earth green.

Being “greener” is now high on the list of priorities for most enterprises. According to 451 Research, 53% of enterprises currently have a formal Environmental, Social, Governance (ESG) program in place or are planning for one. With unstructured data expected to increase in volume to 175ZB by 2025, according to IDC, its critical organizations have a plan to harness it. Doing so can allow enterprises to use less energy and storage space, minimizing their overall carbon footprint.

In honor of Earth Day, Michael Jack, CRO of Datadobi, has shared his thoughts on what he thinks tech leaders and organizations could do to keep the Earth green.

Michael Jack, CRO and co-founder, Datadobi

“For almost every major corporation in the world, conforming to Environmental, Social, and Governance (ESG) policies has become a top priority. From sourcing responsibly to reducing carbon footprint, businesses are increasingly being judged on whether or not they are meeting their ESG objectives.

In honor of Earth Day, I want to remind enterprises that unstructured data plays an important role in the ESG conversation. A holistic approach to ESG involves enterprises being encouraged and enabled to move away from legacy models where data is stored in a digital ‘landfill’ and is taking up space, money, and precious resources and giving very little in return.

Organizations should be using unstructured data management solutions that allow them to monitor their key ESG indicators and take action to achieve their targets by moving data to more carbon-friendly and less polluting storage, deleting redundant, obsolete, or trivial (ROT) data, and by enabling consolidation, reuse, and earlier shutdown of hardware. By doing so, they can make the Earth a little bit greener and deliver on ESG objectives.”

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