Manufacturers need a modern data management approach as they recognize the power of enhanced data integrity, visibility and governance.
By Dietmar Rietsch, CEO, Pimcore
For a few years now, the manufacturing industry has constantly been under pressure to reduce expenses while improving quality. From automotive and aerospace to electronics and industrial products, manufacturers have been on the lookout for ways to improve operational efficiency and productivity. While building smarter products has become relatively easier, taking them to market and creating relevant shoppable moments across different touchpoints remains a challenge.
The reason for this is simple. A large majority of manufacturers still rely on legacy and homegrown data management systems. Due to huge dependency on legacy systems built for highly specialized information needs, manufacturers have been slow to adopt modern data management systems. The result is information inconsistencies, siloed processes, and ultimately dissatisfied customers.
Even within the same business unit, it is not uncommon for different departments of a company to follow different standards for collecting product data. For instance, a product part may be listed in different catalogues in a company. In such a scenario, what will happen when after a design audit, some issue is discovered with that part and it is removed from the original equipment catalog? The part may still be listed in some other catalogs. This not only creates incorrect data but can also translates into serious business consequences.
To resolve a number of such issues, manufacturers need a unified data model to tie together all the independent systems in the manufacturing process (starting with design, engineering production, distribution, and selling).
Think of all the hassles involved in updating product information across multiple eCommerce sites. Imagine what happens when wrong product collateral is shared with distributors or inconsistencies arise in stock availability information. Evaluate the cost considerations of a missed deadline for partner offers launched by online marketplaces. Unmanaged product information and unstructured digital assets can create significant gaps in employee, partner, distributer, reseller, and customer experiences.
So, what is the solution? Manufacturing companies must reengineer their data management systems to resolve these issues or risk losing the game.
To ensure superior data quality and governance, companies need to bridge the gap between product content, and commerce. Integrating product information, digital asset, web content, and digital commerce management systems can help them drive customized and on-demand experiences across multiple channels. This can help them gain an edge over their competitors.
Rethinking data management can help manufacturers optimize processes, reduce resource consumption, and deliver exceptional customer experiences. With advanced data tools that provide insight into production levels, inventory and capacity availability, quality levels, and order status from all suppliers, organizations can also identify and unlock future growth opportunities.
Dietmar Rietsch is the CEO of Pimcore, an open-source software platform for managing digital data and customer experience.
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