July 19, 2023 Dealer Success Story – Pryme Radio & Cardinal Wireless

The successful partnership between Pryme & Cardinal is attributed to a like-minded approach to meeting virtually any communication need.

Brea, CA and Indianapolis, IN – Two-way radios have come a long way in the last 50 years and still hold significant market share despite the adoption of push-to-talk over cellular (PoC.) For two-way radio dealers, staying ahead of the communications technology curve has presented challenges as well as opportunities. Some dealers stayed relevant through ecommerce while some expanded in other ways.

Cardinal Wireless is a company that chose a different direction. Four decades ago, they were a local two-way radio dealer and today they are one of the top wireless equipment dealers, service centers, and airtime suppliers in the Midwest. What is the secret to Cardinal’s sustained success? Supplier diversification.

Frank Swindler, Technical Manager at Cardinal Wireless said, “One supplier can’t be everything to everyone. That’s why we offer products from as many different suppliers as possible including some you haven’t heard of. Each has its own niche and if one doesn’t fit a customer’s needs, another will.”

Miller Pipeline is a prime example. Several years ago, the company came to Cardinal Wireless looking for hearing protection headsets with communication capabilities that would support different types of radios. Miller’s previous headsets were not compatible with all the radios they used and were very cost prohibitive. Hence, Cardinal Wireless did what they do best and found the ideal solution.

“Among our many suppliers, Pryme Radio is one that stands out because they make professional-grade products at more economical price points,” said Swindler. “Pryme’s dual earmuff headset offered 24dB of hearing protection and clear audio/transmit, plus easily interchangeable cables for each radio model, all at about half the cost of Miller’s legacy headset. Now, we get calls from Miller almost weekly for Pryme’s headsets.”

Much like its diverse suppliers, Cardinal Wireless also caters to widely diverse industries, from warehousing and logistics to construction and events. The latter includes Crane Bay Event Center and the historic Indiana Roof Ballroom, both longstanding Cardinal clients who use Pryme’s SPM Series Lapel Mics for security, catering, and venue management teams.

Swindler said, “Supplier relationships like these are the reason we can fulfill just about any requirement in almost any industry sector.”

In the construction category, Cardinal helps clients find the best wireless PoC solutions. They recently outfitted a large paving company with ICOM PoC Radios and paired them with Pryme’s Synergy Speaker Microphones, which are backed by an extended 3-year warranty.

Dave George, President and Chief Technologist at Pryme said, “Cardinal’s approach is similar to ours in that we make a multitude of different products to ensure customers have the right communication accessories to support the devices they use.”

The term “synergy” also applies to mutual business philosophies built around customer care which is the foundation for the partnership’s enduring success. It is also what separates Pryme Radio and Cardinal Wireless from the other accessory manufacturers and wireless dealers in their respective fields.

About PRYME
Headquartered in Brea, CA, PRYME is a foremost manufacturer of specialized mobile communication accessories for professionals in every industry sector. PRYME designs, engineers and builds premium quality wireless and wired audio accessories, which support virtually every two-way radio model and push-to-talk over cellular (PoC) application. PRYME is known for innovating new technologies and developing customized products to meet almost any end-user need. PRYME President and Chief Technologist Dave George is an industry thought leader who has been published extensively, holds 29 patents, and is the inventor of multiple award-winning PRYME products. Learn more at www.pryme.com. Follow PRYME on Facebook and LinkedIn.

About Cardinal Wireless
Cardinal Wireless based in Indianapolis, IN has been in the Wireless For Work business for more than 40 years.  Founded in 1980 as Cardinal Two-Way Radio Communications, Inc., we specialized in efficient, cost-effective services for business and industry. From there we grew to become a major radio and wireless equipment dealer, service center, and airtime supplier serving the Central Indiana market. Today, we focus our efforts on providing high-quality digital or analog radio communications and accessory equipment.

Cardinal Wireless Inc. is always looking for new ways to help our customers. We are continually seeking new methods, products, and ideas that will help us continue to provide our customers with the quality and professionalism they have come to expect.

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