June 19, 2023 Manufacturers Need to Get Online or Get Left Behind

Manufacturers are turning to digital solutions to future-proof their operations.

Buffalo, New York,

In a world where technology is advancing at an increasingly rapid pace, manufacturers are turning to digital solutions to future-proof their operations. An article written by A3 last month highlights the journey manufacturers are taking to digitize their operations, and the challenges and solutions that come along with this. Digitization is essential for manufacturers to stay competitive, responsive, and agile in today’s fast-changing marketplace, and KYKLO has manufacturers covered.

Rise of Industrial E-Commerce

80% of B2B sales between suppliers and buyers are expected to take place in digital channels by 2025. Manufacturers have two choices:

• Get online
• Get left behind

Thankfully, KYKLO provides a B2B eCommerce platform and product content solutions for industry-leading industrial manufacturers and their distributors. These solutions are built entirely by KYKLO’s team of industrial engineers who know exactly how buyers spec out products.

“More than half of our organization are engineers by trade, so they are very familiar with the product content they are creating,” says Jonathan Pittman, Director of Strategic Partnerships. “We’re not simply an e-commerce provider, we are a data-driven e-commerce provider. SEO enrichment is at the core of our business.”

This gives KYKLO the unique ability to provide our customers with product content enriched for SEO, that’s built to be easily discovered. When it comes to manufacturers and distributors, it’s not just about having a web presence, it’s about being found.

Manufacturers Online or Behind

According to Jonathan Pittman, Director of Strategic Partnerships at KYKLO, “If you’re manufacturing more than a few thousand parts, it becomes increasingly difficult for your customers to find the right product. If you don’t have all your products online, then you’re hurting your channel partners and ultimately your end users.”

Watch this video to learn more about KYKLO’s solutions for manufacturers. https://youtu.be/wDXFLqzPQKA

KYKLO has created product content for over 600 manufacturers represented by KYKLO’s distributor customers. Our manufacturer partners are big names in industrial automation, including ABB, Festo, Panasonic, Phoenix Contact, Schneider Electric, WAGO, and Yaskawa.

Mitsubishi Electric Automation is another partner manufacturer.

“If you go to our webstore, in the bottom corner it says powered by KYKLO. Because of their understanding of what we do as a manufacturer and the technologies we can provide, they were able to help us develop a webstore to meet the needs of our end customers,” says Jim Brys, Corporate Director of Distribution at Mitsubishi Electric Automation. “For distributors of our products, KYKLO can also provide a subscription service for those who would like to have webstores. You have to change with the times.

About KYKLO:
Founded in 2015 by industry veterans Remi Ducrocq and Fabien Legouic – both former Schneider Electric employees, KYKLO is singularly dedicated to helping industrial manufacturers and distributors modernize their operations to align with the rapidly growing trend of online shopping.

KYKLO is the only company on the planet to provide product content enrichment services as well as powerful search, filtering, and configuration tools – both solution and content, fully built by engineers from the industry. With a library boasting product data for over 5 million SKUs, KYKLO remains unrivaled in the market.

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