February 13, 2024 Meet The People Hires Group CFO Lu Hur

Agency group Meet The People hires Lu Hur as Group CFO.

NEW YORK, NY — Meet The People (MTP), the innovative alternative to the big advertising holding company model, today announced the hiring of Lu Hur as the company’s Group Chief Financial Officer. The move comes after two years of growth for the young agency group founded by ad veterans Tim Ringel, Tom Armbruster and Natalie Alberta Dusey, and includes VSA Partners, Public Label, Match Retail and Saltwater Collective.

“We’re absolutely thrilled to have Lu join our team,” says MTP co-Founder and Group COO, Tom Armbruster. “Her background in both media and advertising is impressive, to say the least. And her track record in helping to grow topline revenue and increase the profitability of these businesses puts her at the top of her field.”

Ms. Hur, who is joining from 160over90 (an Endeavor company), is equally enthusiastic about her decision to join the company. “MTP represents a seismic shift in the agency world. Its people-centric model is timely and needed in a business climate that is demanding more humane approaches to advertising. It’s a vision that perfectly aligns with my own.”

“MTP has real momentum right now,” says Armbruster, “so the timing couldn’t be better for Lu to lend us her guidance and leadership. As Group CFO we believe her impact will be felt immediately, as we prepare our organization to better capitalize on the expansive opportunities that are now before us.”

Founded over two years ago, MTP has been on a significant growth trajectory. And through strategic and financial support from Innovatus Capital Partners LLC, the New York-based portfolio management firm, MTP has already completed multiple acquisitions.

“Meet The People is poised for even greater expansion in the coming year,” says MTP co-Founder and Group CEO, Tim Ringel. “And Lu offers us an unmatched level of expertise in driving business growth and ROI. We’re all very excited to pursue this next chapter in the evolution of MTP.”

Ms Hur will assume her new role immediately.

For more information about Meet The People, please visit Meet-The-People.com.

ABOUT MEET THE PEOPLE
Meet The People is an international group of unified but independent agencies bringing together key marketing services under one umbrella, allowing for fully integrated but deeply specialized solutions, from Creative and Design to Activation and Measurement. Backed by Innovatus Capital Partners, LLC, Meet The People is deeply committed to the idea that people are at the core of any organization and drive success, and that advertising works best when clients have access to expertise and deep talent.

ABOUT INNOVATUS CAPITAL PARTNERS
Innovatus Capital Partners, LLC is an independent adviser and portfolio management firm with approximately $2B in assets under management. Innovatus adheres to an investment strategy that identifies disruptive and growth opportunities across multiple asset categories with a unifying theme of capital preservation, income generation, and upside optionality. Innovatus’ lower middle market strategy seeks to invest in companies with a strong market position, tangible and identifiable value, and excellent growth potential. The investment team works closely with business owners, management teams, and lenders to develop creative financial and operational solutions in both control and non-control situations. The team targets lower middle market and middle market companies with revenues of $25 – $250 million with typical deal sizes from $10 – $50 million.

MEDIA INQUIRES:
Natalie Alberta Dusey
Group Chief of Staff
Meet The People, LLC
natalie@meet-the-people.com
+44 7956-627-249

Valerie Silverman Kerr
VSK Public Relations, LLC
valerie@vsk-publicrelations.com
+1 (914) 806-6647

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