Denim survey unveils key insights into the freight broker industry.

NEW YORK – Denim, the leading financial enablement platform for the freight and logistics industry, has released its inaugural Freight Broker Pulse Report in partnership with Ascend2. With insights from 168 freight brokers, the report highlights the importance of time efficiency in operations and how the industry benefits from digitalization.

According to the report, freight brokers spend too much time on broker operations, including invoicing, collections, and payments. Over half of respondents (52%) report that their organization spends 25% or more of their time working on broker operations, which totals 480 hours a year based on the average 40-hour work week. Considering this significant time investment — 78% agree that their business would be more successful if they spent less time on broker operations.

“Time is everything in logistics,” said Bharath Krishnamoorthy, CEO and co-founder of Denim. “Shippers need goods delivered on time, and carriers need to be paid on time. Because they act as connectors in the supply chain, freight brokers must have a streamlined payments process to avoid errors and delays. Denim’s report showcases the need to invest in smarter tools to optimize back office operations and drive revenue.”

The report also highlights the need for digitalization in the freight industry. Nearly 60% of those surveyed still pay carriers and shippers with paper checks, despite over two-thirds (68%) saying eliminating paper checks would improve their business operations.

Additional findings from Denim’s report include:

  • 84% of freight brokers are optimistic for 2023
  • 74% of enterprise freight brokers (average $2 million in monthly revenue) are prioritizing improving overall efficiency in the year ahead.
  • Rising gas prices was the top challenge (63%) of freight brokers in 2022
  • Over half (58%) of freight brokers use invoice factoring to finance freight and receivables.
  • 97% of freight brokers agree that building trust with carriers and shippers improves business.

The Freight Broker Pulse Report follows the announcement of the company’s rebrand and $126 million Series B funding round, which will enable Denim to continue scaling its team and fueling product expansion efforts to meet the growing needs of freight brokers.

To download the full report, please visit

Report Methodology
Ascend2 benchmarks the performance of business strategies and the tactics and technology that drives them. With a custom online questionnaire, the “Freight Broker Pulse Report” survey was fielded during the month of August, 2022. The report collected responses from 168 employees of freight brokerages located in the United States that have brokered at least one load in the previous 30 days at the time of the survey.

About Denim
Denim is a financial enablement platform for the logistics industry that offers an ecosystem of intelligent financial products, operations tools, and time-saving automation. Its proprietary technology enables freight brokers to simplify their financing operations and easily access the working capital they need to grow in the competitive, $2 trillion logistics market. Denim automates invoicing, collections, and payments — ultimately reducing daily payments and collections tasks by 75%. A remote-first company, Denim has been named a Best Place To Work by Built In and Best Workplace for Innovators by Fast Company.

About Ascend2
Organizations partner with Ascend2 to produce high-quality original research studies, supplement their marketing content, build thought leadership, create media coverage, generate leads, and engage prospects to drive demand. Ascend2 performs research for Oracle, Brightcove, Act-On, The Pedowitz Group, HubSpot, and more. Our clients’ research is regularly featured by MarketingProfs, Insider Intelligence, Forbes, Media Post, Search Engine Land, Marketing Land, Convince & Convert, and more.

Media Contacts
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