April 25, 2024 Netpresenter’s AI-Driven Smart Campaigns

AI-Driven Smart Campaigns enhance workplace learning & compliance, integrating impactful learning seamlessly without disrupting daily work.

Beek, Netherlands: In a leap forward, Netpresenter is proud to introduce Smart Campaigns, a global-first technology set to redefine the way organizations approach employee training and compliance. Designed to harness the power of AI and evidence-based learning, Smart Campaigns offer a strategic approach to knowledge retention and compliance awareness, ensuring that employees remain informed and engaged without disrupting their workflow.

With human attention spans declining, organizations must adopt proactive strategies to ensure internal communications remain relevant and that important information is retained. Especially when it comes to compliance training, which is usually carried out infrequently. What makes Smart Campaigns different is that learning is continuous via subliminal messaging – a new way of training employees.

Smart Campaigns leverage AI to create dynamic, interactive, and repetitive learning journeys that adapt to the organization’s unique needs. This technology allows for the seamless creation and distribution of content across various digital platforms, utilizing PCs (via screensavers), TVs (through digital signage), and mobile devices (using apps), thereby making learning both accessible and efficient.

Frank Hoen, Founder and CEO of Netpresenter, remarked, “We’re pleased to unveil Smart Campaigns, a solution that not only elevates traditional communication methods but also embeds strategic, impactful learning into the fabric of organizational culture. This is about more than just compliance; it’s about fostering a continuous learning environment that grows with your organization.”

The platform’s ability to automate the delivery of bite-sized, relevant information directly to employees’ screens ensures maximum awareness of critical compliance and safety information. Furthermore, Smart Campaigns offer a dual advantage: they provide C-Level executives with real-time dashboards for instant insights into compliance knowledge across the organization. Simultaneously, this innovative approach employs non-disruptive learning to bolster knowledge retention without impinging on work, ensuring employee productivity remains unaffected. This integration of technology not only keeps the leadership well-informed through real-time data but also empowers them to oversee and tweak learning modules effortlessly.

The campaign goals are all that management needs to do – AI takes care of the rest. This includes training the entire organization and sampling a portion of the recipients to assess how well the information is understood and retained. Leveraging adaptive content delivery, Smart Campaigns utilize AI to analyze gathered data, dynamically deciding whether to continue, pause, or adjust the frequency of specific campaigns being broadcasted. This ensures content intensity and volume are optimally tailored (scaled up or down) to achieve campaign objectives, seamlessly aligning with organizational learning goals – without disrupting workflow.

The shift from active management to automated AI-driven processes ensures that once the campaign goals are set, the system autonomously handles the training and monitoring, significantly streamlining the learning process across the organization.

Emphasizing Netpresenter’s strength in visual employee communication, the approach combines ‘big screen’ and ‘on-screen’ communication, delivering messages in a visually appealing manner that respects the employee’s workspace and productivity. This method ensures widespread information dissemination without disruption, embodying Netpresenter’s core principle that effective employee communication should seamlessly integrate into daily routines. This further emphasizes strategic communication technologies, which promise a significant impact on the way organizations approach employee training and compliance.

Frank Hoen, Founder and CEO of Netpresenter, concludes by highlighting the unique approach of Smart Campaigns, “Unlike traditional methods, our approach transforms employee training into an immersive learning experience. As employees go about their daily routines, whether they’re in front of their computers or passing by digital displays, they’re seamlessly absorbing crucial information – there’s no need to disrupt their workflow. This setup overturns conventional training paradigms, offering a hands-off yet effective educational environment.”

Incorporating AI-driven content delivery, Netpresenter Smart Campaigns streamlines the employee training process. By intelligently categorizing information for its relevance and urgency, the system ensures content is tailored to specific departmental needs, locations, or business units, significantly reducing information overload and enhancing audience engagement. This prioritization and channel selection mechanism ensures that training materials, including slides and quizzes, are not only pertinent but also delivered efficiently to the intended recipients.

Visit the Netpresenter Smart Campaigns website for more details on how Smart Campaigns can enhance organizational learning and compliance.

Media Contact:
Jacolene Jonker, PR Executive, jacolene@prlab.co

Business Contact:
Frank Hoen, CEO of Netpresenter, press@netpresenter.com
Office: +1(212) 710 59 08

About Netpresenter:
Since 1995, Netpresenter has been pioneering innovative employee and emergency communication software. Amongst other industry-firsts, they were the first to introduce AI in an employee communication platform. Their dedication to innovation and collaboration has earned recognition from G2 as a trusted industry leader. Netpresenter’s visual communication software and strategic approach empower organizations worldwide to keep employees informed, engaged, productive, and safe. Netpresenter is the trusted solution for leading organizations like George Washington University Hospital, Johnson & Johnson, and DHL. As a result, over 5 million users across 90 countries rely on Netpresenter daily. For more information, visit www.netpresenter.com.

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