May 15, 2024 Panasas Rebrands as VDURA: The AI and HPC Data Platform

Industry pioneer Panasas announced its official rebrand and launch as a software company under its new brand identity, VDURA.

• Panasas rebrands as VDURA as it shifts to a software company
• VDURA reveals plans for a significant public cloud partnership later this year
• VDURA’s new model leverages its innovative parallel NAS technology
• VDURA is now the only vendor that can offer an AI and HPC data platform that, unlike other vendors, combines multiple types of storage media within one integrated architecture platform
• This unique unified data platform approach will give customers unmatched simplicity, choice and cost-savings for all environments from on-premises to public and hybrid cloud

The rebranding reflects the company’s transition to a software company that runs on a software subscription-based revenue model. This software focus will enable the company to extend its proven and foundational parallel NAS technology to create a new high-performance data platform that serves the needs of both AI and HPC applications, in on-premises, hybrid and native cloud environments, by uniquely harnessing multiple types of storage media within one seamless architecture platform.

VDURA will provide organizations with a new level of flexibility to optimize their data infrastructure, empowering them to meet ever-evolving AI and HPC application requirements. Through its ongoing collaboration with Avnet Integrated, VDURA offers managed software across a diverse range of supported hardware. Customers can now acquire this hardware at cost and receive it pre-configured with the VDURA software as an integrated appliance. This approach combines the benefits of software-defined storage with the deployment and management simplicity of an integrated solution. This transition, combined with plans for a public cloud partnership later this year, underscores VDURA’s strategic shift towards software and its focus on enhancing the capabilities of its Data Platform.

“The PANFS software created by Panasas has always been best in class for combining high performance with enterprise class reliability, durability and ease of use. VDURA maintains these attributes yet abandons the previous need to be tied to proprietary hardware platforms that can’t offer the range of performance and cost that customers need today,” said Ken Claffey, CEO, VDURA. “Today’s announcement marks phase one of this transition as an Avnet Direct Connect partner, and phase two will come later this year with plans for a major public cloud partnership. Ultimately, VDURA’s transition to a software (SaaS) model enables a broader ecosystem of hardware systems where performance meets the diverse demands of HPC and AI on any type of environment.”

Recognized for being the first to develop both a Linux-based parallel file system and to offer file-level erasure coding, along with its defining work on pNFS, the company has become a trusted partner to notable organizations like NASA, Procter & Gamble, Intel and more. As an Avnet Direct Connect partner, VDURA now unlocks a host of additional benefits for its global customer base:

• Choice: VDURA customers have the freedom to leverage managed software on the broad range of hardware platforms. Whether it’s flash optimized servers, capacity optimized enclosures or cloud infrastructure, the choice is theirs.
• Customization: The ability to select preferred hardware introduces a rare level of configurability. Customers can tailor their storage solutions to match specific workloads, optimizing performance, efficiency and economics.
• Cost-Savings: By purchasing directly from the hardware manufacturer (Avnet), VDURA customers save significantly on hardware costs. This newfound control over budgets and capacity empowers IT organizations to accomplish greater goals without increasing costs.

VDURA represents the ideal fusion of Panasas’ existing customer-favored features with new advantages achievable as a software company. By applying new ways of thinking to AI and HPC infrastructures, VDURA simplifies how customers store and access vast reserves of data in real time, unlocking insights that were not possible before.

The new VDURA data platform stands out from competitors because it’s a truly parallel architecture that can seamlessly integrate multiple classes of storage technology, from SSDs to HDDs, to enable the highest performance flash tier together with the lowest cost HDD tier, all within a single data platform, with advanced data protection, automated data placement and a single management plane. This model offers best-in-class performance, availability, durability and ease of use with superior economics.

“Other storage software vendors are placing all their bets on an isolated type of commodity storage media, such as flash, and then they task their customers with managing discrete capacity tiers of storage. VDURA’s approach recognizes that the price and pace of innovation in storage device commodities change over time. This means that, in order to optimize value and simplicity for the customer, data infrastructure architectures need to be adaptable and mix and match multiple storage media types,” said Claffey. “This unique level of adaptability is exactly what VDURA is offering customers, all within a single, easy-to-manage data platform that will be available for on-premises, hybrid and cloud native environments.”

VDURA simplifies customer data access, storage, and management while maintaining peak performance. With the new name, expanding team, innovative business model and enhanced capabilities, VDURA is ready to support the next wave of opportunities for our customers.

VDURA will be at ISC High Performance; The HPC Event in Hamburg, Germany on May 12-16, 2024, Booth G22. For more information on the vision and technology behind VDURA please visit www.vdura.com.

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