In an age when everything seems to be going digital, it can be easy to forget the importance of the good old-fashioned phone call. However, we shouldn’t be so quick to dismiss the humble phone call. Through the advent of click-to-call, the phone call has become more popular than it’s been in a long time.
So, what exactly is click-to-call? Click-to-call appears in search results when people look for your business on through their search engine or social media. This allows users to get in touch with your business within one swift click of a button.
You may ask, why are people still taking the time to make a call when they can just Google it? Well, you may be shocked to hear that not everything is easier to do online. Oftentimes, people just find it more convenient to phone as it allows them to quickly get an answer or accomplish a goal, source information not available online, or simply just talk to a real human being.
The figures back up the profitability of this growing trend. In 2016, global click-to-call revenue was $7.41 billion, and experts predict that this will reach $13.7 billion by 2020. Customers love the convenience and ease of click-to-call, with 51% of mobile users saying they “always” or “frequently” need to call a business from a mobile search ad.
So how can you make the most of the click-to-call opportunity for your business? The first thing would be to check out this highly informative infographic from M2 On Hold which takes you through how click-to-call can help your business. Learn more in the infographic and don’t let your competitors get ahead of you.
Strength & Strategy: Powering America's Industrial Comeback
From tradition to transformation Sequoia Brass & Copper has stood for excellence in American manufacturing. In this episode, we sit down with Kim MacFarlane, President of Sequoia Brass & Copper, to hear the inspiring story of a family-owned company founded by her father, built on craftsmanship, trust, and a relentless commitment to quality. Kim shares how she’s guided the company through the challenges of modern industry while honoring its heritage, and how the next chapter will be carried forward by her son Kyle. This is more than a story of brass and copper; it’s about resilience, innovation, and the enduring strength of family legacy. If you’ve ever wondered how tradition can meet the demands of today’s industry hit play and be inspired.
Get In Touch
Google news and SEO compliant, Industry Today’s state-of-the-art digital media platform offers bespoke media campaigns that target key decision makers and buyers to achieve your marketing and promotional goals.
Contribute
Showcase your brand and promote your business to our highly targeted audience. We offer detailed Google Analytics with measurable ROI to assure success. Submit your content for review by our Editorial team who will contact you to discuss the project further.
About Us
Reach Your Targeted Audience and Grow Your Business. Learn more About Industry Today.
Contact Us
© 2025 Industry today. All Rights reserved.
