Maybe you shouldn’t judge a book by its cover, but for customers, purchasing items with cute, clever packaging can play a huge role in whether or not they’ll stick with your product. In fact, 30% of consumers base their final buying decision on just that – packaging. It is their first point-of-contact, after all, and if the box doesn’t reflect the hard work that was put into the product itself, your potential customer might never find out just how special your concept is amongst the competition.
What’s the secret to an effective design, you ask? Like anything in the marketing sphere, there isn’t a foolproof formula to drawing in the most customers, but there are some actions you can take to strategically develop packaging that appeals to larger crowds. In this infographic, we’ve laid out a few of these tips, as well as some factors you’ll want to consider before your design reaches the masses.
Hire Heroes USA: Channeling Veteran Skills to Power U.S. Manufacturing
Jeff White, leader of Robinson+Cole’s Manufacturing Law and Aerospace Supply Chain teams, and one of the most respected voices in the manufacturing world today, discusses the implications of tariffs becoming a permanent fixture, supply chains under constant stress, and technology transforming how companies operate. Jeff works with clients around the globe helping them navigate market access, growth, and disruption. He shares candid insights on how manufacturers can adapt to workforce shifts, embrace innovation, and stay competitive in a rapidly changing landscape. 🎧 Tune in to learn how to not just survive—but thrive—in today’s era of disruption.
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