Maybe you shouldn’t judge a book by its cover, but for customers, purchasing items with cute, clever packaging can play a huge role in whether or not they’ll stick with your product. It is their first point-of-contact, after all, and if the box doesn’t reflect the hard work that was put into the product itself, your potential customer might never find out just how special your concept is amongst the competition.
What’s the secret to an effective design, you ask? Like anything in the marketing sphere, there isn’t a foolproof formula to drawing in the most customers, but there are some actions you can take to strategically develop packaging that appeals to larger crowds. In this infographic, we’ve laid out a few of these tips, as well as some factors you’ll want to consider before your design reaches the masses.
Forging the Next 250 Years: Powering the Next Era of American Manufacturing
Brooklyn Army Terminal (BAT) began as a World War II-era military supply base. Today it is New York City’s largest publicly owned industrial campus, with 59 waterfront acres, more than 4 million square feet and over 100 businesses. In this episode of Industry Insights, Bridget Chansakul, Vice President of Leasing & Portfolio Management at NYCEDC, explains what space is available and what’s planned for the 250,000+ square feet of new industrial space in Building A. She also covers how the ferry, parking and on-site childcare help tenants hire and keep workers, along with workforce partnerships, City incentives for manufacturers and where BAT is headed next.
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