November 30, 2020 3 Ways to Build Customer Loyalty Online

Three top tips for businesses looking to expand their customer-base and secure loyalty via digital platforms in 2020.

Over the past year, businesses have relied upon ecommerce more than ever.

But with an increasingly virtual future just a few clicks away, now may be the time to invest not only in short-term survival, but also in long-term growth.

The best way to secure your business’s future is to cement customer loyalty, ensuring that you are their number one choice ahead of potential competitors and going above and beyond to keep them coming back again and again.

Bringing in new customers is a challenge of its own. But transforming those first-timers into long-time regulars is a whole different ball game. With that in mind, here are just three top tips for business looking to expand their customer-base and secure loyalty via digital platforms in 2020.

1. Explore Content Marketing

Content marketing is crucial to retaining strong relationships with your customers. It encourages them to engage with your product without making a purchase, and allows your to engage with them on a non-advertorial level.

This creates a mutual respect that your customers will appreciate – content marketing isn’t about a ‘hard sell’, but offering your customers access to your company’s expertise that, when the time comes to make a purchase later down the lines, assures them that you are the number one choice.

Your content marketing should help your business to stand out from the crowd, and visual content is a great way to differentiate. Content creators SNS Group know better than anyone the impact a great video marketing campaign can have on online consumers.

2. Keep In Touch

Mailing lists are considered something of an old-fashioned marketing technique by many businesses, but they’re a great way to turn your one-time purchasers into regular customers.

We all know how annoying it is to have your inbox bombarded constantly, but occasional updates with new product information, exclusive discounts and promotions will grab your customers attention and encourage repeat custom.

Done correctly, this is an effective way to engage with your customers in between purchases as well as driving sales, as it can be used to distribute your content.

3. Develop your social media presence

As users spend more and more time online, social media use increases accordingly, and companies from all industries are capitalising on this – including your competitors.

For this reason, it’s vital that your business remains ahead of the game when it comes to social media. It’s a great tool for gaining exposure, raising brand awareness and building relationships with your customers.

Again, there’s no need to bombard your customers – nor does your social media content need to be focused too heavily on sales. Instead, use it as an opportunity to reflect your business’s expertise and values. Social media can also be a chance to gather feedback from your customers, via polling features and comment sections. This use of social media as a listening tool helps them to engage with your brand, making them feel heard and converting them into loyal customers.

Follow these three digital tips to keep your customers coming back for more – you’re welcome!

Subscribe to Industry Today