B2B Buyers Spend More Through Robust Ecommerce Experiences - Industry Today - Leader in Manufacturing & Industry News
Industries Resources Media Newsletter
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
 

May 10, 2018 B2B Buyers Spend More Through Robust Ecommerce Experiences

Key findings of the report include:

  • More B2B customers are shopping online than a year ago. When reflecting on past purchasing habits, 9 out of 10 procurement officers (89%) say they make more purchases online today compared to just a year ago.
  • Self-service offerings are critical in the selection of B2B suppliers. Nearly all procurement officers (97%) consider a supplier’s online customer portal offerings a critical factor when selecting a supplier.
  • Digital content builds customer confidence. More than half (54%) of B2B customers feel more confident in their online purchases if the supplier offers detailed product content; however, 43% of B2B customers cite a lack of accurate content as the biggest pain point of their online buying experience.
  • B2B organizations need to think beyond their brand site. Since nearly 8 out of 10 B2B buyers (78%) begin their product discovery on either Amazon or Google, organizations need to take a holistic approach to their digital brand to create a competitive edge.

[red-button]Download the Report[/red-button]

 

Subscribe to Industry Today

Read Our Current Issue

Strength & Strategy: Powering America's Industrial Comeback

Most Recent EpisodeThinking Three Moves Ahead

Listen Now

In this episode, I sat down with Beejan Giga, Director | Partner and Caleb Emerson, Senior Results Manager at Carpedia International. We discussed the insights behind their recent Industry Today article, “Thinking Three Moves Ahead” and together we explored how manufacturers can plan more strategically, align with their suppliers, and build the operational discipline needed to support intentional, sustainable growth. It was a conversation packed with practical perspectives on navigating a fast-changing industry landscape.

News ............. And More

November 14, 2025

Russia’s Grey-Zone Attacks Make Risk a Moving Target
November 14, 2025

Blind Robots Cost Money. AI Vision Fixes It.
November 13, 2025

Manufacturing News
November 13, 2025

Resilience in Flight: Securing Growth Amid Volatility
November 13, 2025

Could Modular Be the Answer to Labor Shortages?
November 11, 2025

When Production Stops, Everything’s at Risk
November 11, 2025

Negotiating with Big Tech: Top 3 Issues To Watch Out For
November 11, 2025

Tech & Communications News
November 11, 2025

Smart Holiday Incentives for Contractors & Distributors
November 7, 2025

The Secret to Making B2B Buying Feel Like B2C
November 7, 2025

Kratom Compliance in an Evolving Regulatory Landscape
November 6, 2025

Manufacturing News
See All

 

Get In Touch

Google news and SEO compliant, Industry Today’s state-of-the-art digital media platform offers bespoke media campaigns that target key decision makers and buyers to achieve your marketing and promotional goals.

Industry Today

Contribute

Showcase your brand and promote your business to our highly targeted audience. We offer detailed Google Analytics with measurable ROI to assure success. Submit your content for review by our Editorial team who will contact you to discuss the project further.

 

About Us

Reach Your Targeted Audience and Grow Your Business. Learn more About Industry Today.

Contact Us

This field is hidden when viewing the form
Name(Required)

© 2025 Industry today. All Rights reserved.