February 14, 2024 Boom Strikes Baltics Distribution Deal

Fast-growing US video conferencing manufacturer, Boom Collaboration, has joined forces with ambitious tech supplier ACC Distribution.

The new distribution deal is being hailed as a further catalyst for growth by both parties – providing around 3,000 resellers with access to high quality, high value conferencing innovations, from plug-and-play devices to integrated full room systems.

Boom Collaboration was born in 2020 by founders Fredrik Hörnkvist and Holli Hulett. The Texas-based business has quickly developed an extensive conferencing portfolio and operates in over 30 countries after a successful expansion programme during 2023.

The new agreement is viewed as an important strategic step by Hörnkvist who explained: “ACC Distribution is a very ambitious company just like us. This deal provides us with the platform to penetrate deeper into the Baltics as we continue to grow and develop around the world.”

Hulett added: “Together we can provide the reach, support and skills to help thousands of resellers capture greater levels of business, in a win-win for all parties. 2023 was a tremendous year for us and this new agreement follows-on from a host of similar wins such as a recent pan-European deal with Westcoast.”

Official

ACC Distribution is based in Kaunas, Lithuania and has over 300 vendors supplying more than 20,000 tech products. It is part of the Acme Group of companies.

ACC Distribution Brand Development Manager, Aleksandr Jakovlev, explained: “This is our official video conferencing manufacturer we are very thrilled to work with directly, and we are very excited by the great potential.

“Boom products combine high quality with exceptional value which will enrich our wider portfolio. They provide resellers with more choice and more ways to capture more business.”

Accelerate

Jakovlev highlighted: “Quality, innovation and professionalism are inherent across Boom and ACC, from start to finish. As a new brand in the Baltics, Boom Collaboration offers our customers something different at a very attractive price point. Video conferencing is a dynamic and fast moving market. Covid was the catalyst for huge growth and Boom can help us continue to accelerate our business.”

Boom Collaboration’s Area Sales Manager, Tero Huovinen, concluded: “We are all looking forward to working together and propelling Boom further into the Baltics market with enthusiasm and determination throughout 2024 and beyond.”

About Boom
Founded in 2020 and headquartered in Austin, TX, Boom Collaboration develops conferencing and collaboration hardware solutions for a wide array of meeting environments. Boom was born by founders Fredrik Hörnkvist and Holli Hulett who have a natural love for collaboration and a strong desire to address both current and future video conferencing trends, through an agile organization that brings innovation to today’s dynamic and diverse meeting room spaces. Boom believes excellent hardware that delivers smooth video and crystal clear audio brings the world one step closer and helps customers accomplish more together in less time. https://boomcollaboration.com

About ACC Distribution
Since 1998 ACC Distribution has grown to be a leading technology distributor in Baltics, supporting over 300 suppliers and brands with business solutions across the entire distribution journey. ACC is a leading tech adoption team, covering the full journey of entering the region or launching new products and brands. ACC Distribution covers the full adoption journey from regional market intel and expertise, channels, marketing, logistics and financial solutions to final delivery.

Contact
PR Manager, Chris Widocks
+44 7931 526294
chris@boomcollaboration.com

Boom
888-534-2666
info@boomcollaboration.com
11801 Domain Blvd 3rd floor Austin,TX 78758 United States

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