October 8, 2024 Email Marketing Trends in 2025

Email is an important channel for communication and engagement with the highest ROI of any marketing channel.

Email marketing may seem old-fashioned in today’s world, but it’s still the primary marketing channel for businesses.

It offers stability, accessibility and control – and in 2025, these will all continue to be valued.

Sure, the gamification and influencer marketing that has become so trendy online is effective for attracting new customers. However, it requires a significant budget expansion, and with that, there’s no guarantee of significant reach to achieve meaningful conversion rates.

At the same time, email is used by 4 billion people every day, so it’s an important channel for communication and engagement with customers, and you have to pay less for it. Email still has the highest ROI of any marketing channel, and automation has made email campaigns as efficient as possible. Specific marketing trends will influence this customer communication channel in 2025.

With more and more mobile device users, mobile email optimization is becoming a key success factor in 2025. If an email doesn’t display correctly, it gets deleted. A poor user experience can even cause unsubscribes, which shouldn’t be allowed.

Email can and should be used as a channel to detail a company’s social initiatives—this is critical for half of Generation Z and 41% of millennials. Social media is limited to short forms, but email newsletters allow for more in-depth explanations.

Who this method of promotion is suitable for

Email marketing is very convenient for many different types of businesses. Businesses selling various products, entertainment venues, clinics, and online services can all successfully attract customers using email.

An example is the iGaming sector, which has been using email to attract customers for many years. This method of promotion is actively used by 1xBet, Megapari and Parimatch. 1win is not left out either, as it is particularly active in working with customers via email. Usually, the emails contain the following information:

• The distribution of important news. New games, changes on the site or in the app, current payment tools – operators often notify about this and much more via email;
• Offer to download the mobile app. To do this, just open the page to download 1win for your operating system (Android or iOS).
• Notification of new promotions. Welcome bonuses, tournaments, and other promotions are great ways to attract customers.

At the same time, it is important for the recipients of the letters to carefully check the sender so as not to fall victim to scammers who may masquerade as well-known operators.

Data privacy concerns

It’s also worth betting on data privacy, as this will make marketing tactics as attractive as possible in the eyes of customers. It would help if you allowed them to hide their data and even block them from sending an email read report.

The development of artificial intelligence has become beneficial for many areas of marketing – and email marketing is no exception here. AI personalizes content and even writes emails for users. As a result, this automation can reduce the time that would otherwise be spent on routine tasks. In addition, automation makes it easy to optimize the marketing campaign according to the budget. This has a significant financial impact and allows for a better return on investment.

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