July 8, 2025 Evolve IP Growth Strategy Revealed

Evolve IP has announced a triple growth strategy.

Leading cloud collaboration specialist, Evolve IP, has announced a trio of major changes to its growth strategy, designed to further elevate the company as the go-to white label partner for the channel’s global stage.

With two new UK offices in central Cardiff and Reading, a refreshed brand identity and a series of high-level role title changes – including the elevation of Jamie Hughes to Global Sales Director – the business is primed for more future success.

“This brand evolution marks a pivotal moment for our company. It’s more than just a new look, it reflects our sharpened focus, deepened customer understanding, and commitment to delivering real value in every interaction,” Hughes emphasised. “We’re excited to take this next step with our clients and partners as we continue to grow together.”

Solutions Director, Scott Rixon, is equally confident of a brighter future. “We’ve come a long way since 2018. We’ve enhanced our technology offering and built a strong team of technical experts and support professionals who are dedicated to helping our reselling partners succeed. Our focus is on delivering best-in-class solutions and providing them with a seamless experience and the strategic guidance they need to thrive and scale their businesses.”

Delivering Innovation to Partners

To bring the company’s bold vision and future ambitions to life, the brand has been reimagined from the ground up. As Global Head of Marketing, Jennifer Howden-Woodward puts it, ‘this is far more than just a fresh coat of paint, it’s a signal of where we’re headed’.

She explained: “We’re excited to reveal our refreshed brand – a bold, modern expression of who we are today and where we’re going next. Our business has evolved, and it was time for our brand to reflect that growth. While our look may be new, our mission remains unchanged: to empower resellers to tackle real-world challenges with secure, enterprise-grade cloud solutions, and to build enduring partnerships that fuel long-term success.

“This new identity is all about innovation, clarity, and simplicity – because we believe technology should empower, not overwhelm.”

The brand development is gradual, focusing on sales enablement and reseller resources. The complete switch will be live from the end of August, she explained.

Accelerating Global Growth

Hughes highlighted: “Better aligning the team enables the business to focus on growth and proven business strategy. Key leadership title changes have been set in place to reflect our enhanced market position and long-term strategic vision.”

Managing Director, Paul Harrison, concluded: “Our long-standing brand and relationships in the channel remain strong, so all our global white label partners can continue to outperform against the competition. Not only will they continue to develop strong partner relationships, but they will continue to deploy reliable and secure technologies to those they serve. All our latest developments accelerate this ethos and ensure an even brighter future for everyone.”

About Evolve IP
At Evolve IP, we do more than deliver technology – we solve real business problems. Our purpose goes beyond profit: we empower organisations to connect, collaborate, and thrive through tailored, impactful solutions. We’ve always stood out by being more than a service provider; we’re a strategic partner, a trusted advisor, and an extension of our clients’ teams.

Find out more about Evolve IP here

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