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Volume 16 | Issue 1
As industrial manufacturing companies move forward into a new year, they are targeting new growth strategies, observes PwC.
But they are taking cautious steps.
“In the current economic environment, manufacturers take a carefully measured approach, given several uncertainties,” says Bobby Bono, leader of PwC’s US industrial manufacturing group.
These uncertainties include tax-related issues, legislative issues and the pace of economic recovery, Bono points out. “One of the things that we see is weakened demand, especially as it involves China. So, the ‘measured’ approach means that companies are very much more conscious about elements such as cost control. They’re spending money, but spending more strategically. That means investment in research and development, but they are more disciplined about how they spend. What’s going to be the return on investment? That’s the big question. Uncertainty remains.”
PLACING DOLLARS WHERE THEY COUNT MOST
So, how to effectively spend? Forward direction, PwC observes, that companies will focus on takes is a geographic portfolio mix that takes in high-growth regions such as Asia (and don’t yet discount China), the Middle East, Latin America, and Russia.
Other focus areas in company plans, PwC observes, include:
Further, this involves within/without considerations: Within, fostering a more collaborative company culture; without, fostering stronger customer relations (to better understand clients’ requirements and, in turn, better respond to expressed needs). This could entail new industry standards, such as those related to fuel efficiency and emissions. For instance, fuel savings results in significantly reduced lifecycle costs.
CHALLENGES
Directional shift entails substantial challenges. Today, businesses tread a fragile environment. Once strong markets – such as those developed in Australia, Canada, Europe, and Japan – reveal a softness, PwC has witnessed. Indeed, growth pace is unusually weak in the recovery cycle. True, US lawmakers recently have addressed issues related to the “fiscal cliff” and evolving tax structure. But uncertainty remains. The uncertainty hampers supply chains and makes demand projections more difficult.
Other challenges, cited by PwC, include:
STRATEGIC INITIATIVES
Foremost these involve manufacturing costs and productivity initiatives. As such, PwC observes that businesses should look at:
FINANCIAL INITIATIVES
As far as finance, in the business world, PwC observes advantages from:
A childhood in Kansas, college in California where she met her early mentor, Leigh Lytle spent 15 years in the Federal Reserve Banking System and is now the 1st woman President & CEO of the Equipment Leasing & Finance Association. Join us to hear about her ambition to be a great leader.