April 11, 2024 IT’SUGAR® Debuts Make-A-Wish® Bar & Wish Bears

IT’SUGAR® sweetens World Wish Month with debut of Make-A-Wish® Chocolate Bar & Wish Bears. Exclusive treats supporting Make-A-Wish®.

Fort Lauderdale, FL. – IT’SUGAR, one of the largest specialty candy retailers in the U.S., is proud to announce the launch of its exclusive Make-A-Wish Chocolate Bar and Gummy Wish Bears, arriving early April in all IT’SUGAR locations. These exciting releases coincide with World Wish Month and Make-A-Wish’s nationwide campaign leading up to World Wish Day on April 29, 2024.

In partnership with Make-A-Wish, IT’SUGAR recently held a nationwide competition inviting wish kids to design a one-of-a-kind chocolate bar to be produced and sold across IT’SUGAR stores. The winning design, selected from countless entries, was created by the imaginative 9-year-old, Declan, representing Make-A-Wish Central and Northern Florida. Declan’s vibrant creativity and infectious spirit are truly inspiring.

“We are thrilled to introduce the Make-A-Wish Chocolate Bar and Wish Bears as part of IT’SUGAR’s commitment to giving back to the community,” says Justin Clinger, Assistant Vice President, Creative & Marketing at IT’SUGAR.  “This initiative not only satisfies sweet cravings but also helps make wishes come true for children facing challenging circumstances. We’re honored to play a part in spreading joy during World Wish Month.”

The Make-A-Wish Chocolate Bar, set to hit shelves in early April, will offer candy enthusiasts the chance to indulge in a delectable treat while supporting a worthy cause. The one-ounce Wish Bear bags will also be joining the collection of IT’SUGAR exclusive Make-A-Wish products. Wish Bears will be available at registers as an optional add-on to every purchase. With each purchase, 20% of the proceeds will be donated to Make-A-Wish, contributing to the organization’s mission of granting life-changing wishes to children battling critical illnesses. Additionally, over the last four years, IT’SUGAR has donated a remarkable $1.2 million to Make-A-Wish through Wish Pop sales, furthering their impactful work in fulfilling the dreams of children across the nation.

“We’re so grateful that IT’SUGAR continues to be committed to finding innovative ways to raise funds for Make-A-Wish during World Wish Month. Their contributions play a vital role in granting the wishes of children who are battling unimaginable circumstances,” said Flo Bryan, the chief corporate alliances officer at Make-A-Wish America. 

The retail price of the Make-A-Wish Chocolate Bar is $2.00, and the retail price of the Gummy Wish Bears is $1.00, and it will be available exclusively at IT’SUGAR stores nationwide.

IT’SUGAR is a member of BBX Capital Corporation’s family of companies and a subsidiary of BBX Sweet Holdings. For more information, please visit www.itsugar.com.

About IT’SUGAR: 
IT’SUGAR is one of the largest specialty candy retailers in the world, with over 100 locations in U.S. and Canada. IT’SUGAR isn’t just a candy store – it provides a sweet & humorous escape from everyday life. Known for its absurd sugar innovations that celebrate lighthearted rebellion, IT’SUGAR aspires to a future where everyone has access to the pure joy that comes from indulging in a world with fewer restrictions and more SUGAR. IT’SUGAR is a member of BBX Capital, Inc.’s family of companies and a subsidiary of BBX Sweet Holdings. For more information, please visit www.itsugar.com.

About Make-A-Wish®
Make-A-Wish creates life-changing wishes for children with critical illnesses. Founded in Phoenix, Arizona, Make-A-Wish is the #1 most trusted nonprofit operating locally in all 50 states throughout the U.S. Together with generous donors, supporters, staff and more than 20,000 volunteers across the country, Make-A-Wish delivers hope and joy to children and their families when they need it most. Make-A-Wish aims to bring the power of wishing to every child with a critical illness because wish experiences can help improve emotional and physical health. Since 1980, Make-A-Wish has granted more than 585,000 wishes in 50 countries worldwide; more than 375,000 wishes in the U.S. and its territories alone. For more information about Make-A-Wish America, visit wish.org.

Media Contact:
Kip Hunter Marketing
Nicole Lewis (c: 305-803-9177), Nicole@kiphuntermarketing.com  
Kip Hunter (c: 954-303-5551), Kip@kiphuntermarketing.com

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