In identifying the best approach to digitize their operations, companies often fall short of capturing some of their most powerful insights: Location data.
Information on the location and dynamics of assets and vehicles on shop floors and along supply chains is a treasure trove for automation. As the baseline data for analyzing, optimizing, and automating processes, location-based process automation is the key to unlocking cost reductions, quality improvements, and speed increases in production and supply chain. But how can companies truly leverage the data captured by location technologies such as GPS, UWB, BLE or RFID? Location-based process automation (LPA) systems, a new software category, might just be the answer.
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In this episode, I sit down with Chris LaCorata, founder of Graasi, to explore his entrepreneurial journey and the story behind creating a brand centered on health, sustainability, and innovation. Chris shares the inspiration that led him to launch Graasi, how he’s navigating today’s competitive beverage market, and the values driving his vision for the future. Whether you’re interested in wellness trends, startup challenges, or the creative spark behind building a purpose-driven company, this conversation offers fresh insights straight from the founder himself.