Nutun recognized as a Representative Vendor in the 2024 Gartner® Market Guide for Customer Service and Support Outsourcing Providers.
USA, Johannesburg: Nutun has become the first South African operator named in the 2024 Gartner® Market Guide for Customer Service and Support Outsourcing Providers. Nutun is a global business process outsourcing (BPO) leader headquartered in South Africa servicing over 150 clients across several strategic locations, including Australia, the United Kingdom and the United States.
As stated in the report, “Service and support leaders often seek partners to enhance operations. In the context of GenAI advancements and rising expectations for better customer experience at lower costs, this guide helps leaders understand and leverage their outsourcing relationships to maximize return on investment.”
“Digital, AI and technology continue to raise the bar on customer services expectations and the BPO industry is rapidly transforming to remain relevant in this transformation. The combination of great people and sophisticated technology is now a must within a modern contact centre environment,” explains Hans Zachar, Group CTIO at Nutun.
“As a South African-based BPO provider, Nutun has the ability to provide high quality and cost-effective agents with vast experience and extended tenures in customer acquisition and debt collection and rehabilitation, and we combine this with innovative, omnichannel solutions to expand our reach into international markets and help lead global businesses into the future,” Zacher continues.
A key finding in the report revealed that “a significant portion of customer service and support leaders with responsibility over BPO management (61%) use outsourcing to reduce operational costs by moving to low-cost locations. Additionally, 51% aim to support internal process improvement through outsourcing partnerships.”
According to Zachar, South Africa has emerged as a customer and contact center outsourcing destination of choice among global buyers due to its cost-effective solutions and other supporting factors, such as a highly skilled, educated and multilingual workforce with neutral English accents and high levels of empathy, in addition to advanced technology infrastructure and time-zone compatibility.
“We are extremely proud about our inclusion in the 2024 Gartner® Market Guide for Customer Service and Support Outsourcing Providers, as we believe it firmly entrenches Nutun and South Africa on the global BPO stage,” concluded Zachar.
Gartner subscribers can view the report at Gartner.com to gain deeper insights into the key capabilities of service and support BPO vendors and important industry trends.
About Nutun
Nutun is a global BPO leader headquartered in South Africa. With decades of experience, we lead business into the future by leveraging our innovative, omnichannel solutions across the customer experience and credit lifecycle, from customer acquisition to debt collection and rehabilitation. Nutun is one of the fastest-growing providers of a wide range of omnichannel BPO services in South Africa. The company’s ability to provide differentiated business solutions is enabled by a talented and skilled team who are powered by proprietary innovative technology built over the last 25 years.
2024 Gartner® Market Guide for Customer Service and Support Outsourcing Providers, by Rupinder Chandhok, Deborah Alvord, Brian Weber, Brady Holbrook, 30 October 2024.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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