May 23, 2024 PBA Group Sets Sights on Europe

PBA Group, a market leader in high demand high-precision motion solutions for Automation Manufacturing, is expanding to Europe.

With a reputation for excellence and a commitment to customer-centric innovation, PBA is poised to revolutionize the European automation landscape with its unparalleled expertise and agility.

The PBA Advantage – Customization Flexibility

With almost 40 years of field experience, Singapore based PBA Group is a market leader in high precision motion control and stage systems. Now, with the establishment of their new office in Lelystad, the Netherlands, they bring their wide range of high-demand products, cutting-edge technology and their customer-focused agility to OEM manufacturers in Europe. A move that promises to be a game changer for the AOI, Photonics, EV and Semicon industry. “We bring equivalent technology along with the cost comparativeness and agility of the East for customers here” says Derrick Yap, CEO, PBA Group. “Our approach is agile and creative, perfectly aligning with the high-quality standards and need for flexibility that European companies demand. We provide custom design support for our clients’ automation motion solution challenges.”

Leading with Short Lead Times

Besides a wide range of products, the biggest advantage PBA offers its customers is a quick turn-around time, even with customization. Quick, on-time delivery is something that suppliers are constantly struggling with. PBA understands the challenges faced by European manufacturers, especially in industries like semiconductors where fast reaction times and short lead times are paramount. Sander Slagter, Manager Technical Sales, PBA Europe adds, “When we say short lead time, we really mean it. Suppliers usually take from 6 months to a year to deliver these products. Compared to that, we can deliver in-stock products within 4 to 6 weeks and customized ones within 12-16 weeks. Which means our customers don’t have to wait for long to start with their production process”.

A New Kind of Collaboration for European Customers

PBA systems is not new to European customers. “We have been providing solutions  to EU customers, from Asia or from their own subsidiaries. Expanding our presence to Europe helps us keep our customers’ ecosystem as local as possible”, comments Yap.  Traditionally European clients that focus on high-quality low volume specs are used to designing as well as building in Europe, while outsourcing high volume manufacturing to China. However, with PBA Systems, there’s a paradigm shift. “What is new is that we can ensure design capabilities stay local while offering the efficiency and speed of execution, even for low volumes, with high-quality that only PBA can provide.”

“A Partner in Your Success”

“Flexibility and agility are our key strengths” emphasizes Yap. “We view our relationship with customers as a partnership, not just contractual. This mindset enables us to adapt swiftly to changing circumstances or requirements, and deliver results, no matter the challenge. We are not rigid in our approach”. Looking at the non-predictable nature of the semicon market in recent times, OEMs are in dire need of flexibility. As PBA Systems expands its footprint in Europe, it also remains committed to providing localized support and after-sales service to customers worldwide. “We are not just a vendor; we are a partner in your success,” declares Slagter.

Charting a Growth Course

Looking ahead, PBA aims to solidify its position as the preferred partner for machine builders across Europe. “Of course we want to be the number one” says Slagter.

“Our growth ambitions are ambitious yet realistic,” adds Yap. “We want to be the preferred partner. We want to be the platform all machine builders can build their systems on. As a company and strategy we are very open minded. Maybe we can help you with a part of  your challenge if not the whole solution. We welcome partnerships and allies to grow with us.”

About PBA Systems
PBA Systems is an ISO-certified company and a member of the PBA Group. We are direct drive motion solutions expert for automation. We provide component, motor, to systems integration, and custom design services. Our advanced, High Precision Direct Drive Motor Technology improves the positioning, torque control, and efficiency of robotics systems, which are crucial in automation manufacturing. PBA Group specializes in proprietary robotic automation technologies. Headquartered in Singapore; with advanced manufacturing and technology centers in Taiwan, Japan, Korea, Malaysia, Thailand and China; we have the capabilities of providing customized, swift motion solutions for global customers and system partners.

For sales inquiries, please contact:
Sander Slagter,
Manager Technical Sales Europe
PBA Systems (NL) B.V.
Email: sander.slagter@pbasystems.eu
Tel: +31 85 7450026
Mobile: +31 6 4180 8889
LinkedIn: https://www.linkedin.com/in/sanderslagter/

For media inquiries, please contact:
Rose Yuan,
Product Marketing Manager,
PBA Systems Co., Ltd.
Email: rose.yuan@pbagroup.net
Tel: + 886 2 85219408
Mobile: +886-961-212-038
LinkedIn: https://www.linkedin.com/in/roseyuan007/

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