A new study by PointSource uncovered that 26% of supply chain respondents find it difficult or very difficult to integrate third-party platforms with their organization’s existing systems. Companies that cannot integrate new technologies will struggle to adequately streamline processes, leaving them behind the competition.
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In this episode, I sit down with Chris LaCorata, founder of Graasi, to explore his entrepreneurial journey and the story behind creating a brand centered on health, sustainability, and innovation. Chris shares the inspiration that led him to launch Graasi, how he’s navigating today’s competitive beverage market, and the values driving his vision for the future. Whether you’re interested in wellness trends, startup challenges, or the creative spark behind building a purpose-driven company, this conversation offers fresh insights straight from the founder himself.