This results in a dynamic environment characterized both by persistent challenges and a myriad of opportunities. While issues such as technology adoption and new customer acquisition continue to represent significant barriers to growth, the industry can feel optimistic about new innovations in production, along with globalization and the access to new markets it enables.
All types of companies along the supply chain – from manufacturers, distributors and suppliers to wholesalers and retailers stand to be affected by current and future developments. And, although these companies may hold different business objectives and motivations, they nevertheless work in unison to ensure the continued success of the industry and the satisfaction of everyday consumers.
However, ensuring the continued success of the food and drink industry requires a deeper understanding of the trends, challenges and opportunities these companies must navigate in 2017 and beyond.
This report, compiled by leading sales performance software provider, sales-i, is designed to provide visibility into these patterns, as well as insights into current and future market conditions.
In total, 168 UK and US-based food and drink companies of all shapes, sizes and turnovers were surveyed. Key findings include:
www.sales-i.com/whitepaper/food-drink-industry-report
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Magen Buterbaugh is the President & CEO at Greene Tweed. Listen to her insights on her ambition to be a lawyer and how her math teacher suggested she consider chemical engineering. Now with several accolades to her name including being honored as one of the 2020 Most Outstanding Engineering Alumnus of Penn State and a Board Member of National Association of Manufacturers (NAM) she has never looked back.