Learn how to modernize your commercial operations.
For many manufacturers, the siloed systems and processes that make up sales and revenue management cause significant revenue loss. But, integrating both processes on one trusted platform creates a single source of truth centered around your customer data. The results are more productive sellers and maximized revenue at lower costs.
In this episode, I sit down with Chris LaCorata, founder of Graasi, to explore his entrepreneurial journey and the story behind creating a brand centered on health, sustainability, and innovation. Chris shares the inspiration that led him to launch Graasi, how he’s navigating today’s competitive beverage market, and the values driving his vision for the future. Whether you’re interested in wellness trends, startup challenges, or the creative spark behind building a purpose-driven company, this conversation offers fresh insights straight from the founder himself.