August 20, 2020 Understanding How Content Marketing Drives Sales

Content marketing statistics in 2020 reveal that content is the way forward to generate leads and improve sales.

Gone are the days when consumers were easily swayed by fancy advertisement billboards. Consumers have now become more aware and are continuously looking for some extra value.

Lead generation is important for any given business. You can always depend on content marketing to take your business to greater heights, and this is possible by creating high-quality content for your potential customers. Content marketing statistics in 2020 reveal that the content is the way forward to generate leads and improve sales.

Content marketing has come a long way in building a brand; whether big or small, companies are now investing in content marketing strategy to produce desired results. There is no denying the fact that content marketing drives sales. If you are interested in creating content to boost sales, read on.

Here’s How Content Marketing Drives Sales and Helps Increases ROI:

1. Increase Website Traffic

One of the important stages of content marketing is to attract site traffic, thereby creating awareness about your brand or company. Consumers today go online and search for products and services. Some may have specific and direct needs like, “Nike shoes”, while other searches may include, “television repair shops”, or “pest control near me.”

If you have a pest control business and you have a high-value content that entails the searched keyword, “pest control near me”, you have hit the bull’s eye. The whole idea is to create content and optimize your business website for the most searched keywords. By including the keywords, your chances of ranking higher in the search engines will be more. This is how content marketing drives sales through increased traffic.

Bonus: To make things easy, you can rely on CallRail or its alternatives for keyword-level tracking as per your business’s needs. It is quite relevant to understand your prospective customers’ search journey better.

2. Create a Perfect Landing Page

You have now perfected the art of attracting traffic to your business website, but are you ready with a perfect landing page?

Imagine yourself in the shoes of a consumer, and you are looking for “leash for dogs.” Your online search lands you on a page that looks confusing, with boring headlines and low-quality content – you would immediately leave the page and look elsewhere.

One of the best sale content ideas to is create a perfect looking landing page. Your landing page is the key to attract customers and keep them engaged. The purpose of creating a colorful landing page should not only be limited to attracting customers but to also convert them into leads.

Before creating a landing page, here are a couple of things you should keep in mind:

• A compelling headline
• Easy to navigate
• Visually appealing
• Strong bullet points
• Media mentions
• Testimonials
• Call-to-action button

A high-converting landing page can help in fostering content marketing drives sales. However, here it is important to understand why you are creating a landing page, and does your content help drive sales through your landing page?

If you are a small business owner, you can use MailChimp alternatives to manage your email leads collected from your landing pages. To manage your customer database further, you can go for a GDPR-ready CRM like Salesforce or its alternatives.

3. Addresses Customer’s Pain Points

If you want to convert your site visitor into your customer, then you have to look at ways you can address their pain points and queries – give them exactly what they are searching for.

When creating content for your website or writing an informative blog about your product and brand, make sure you are giving them the information they need. Let’s take go back to the example of Pest control. If you are into the business of Pest control, your content will primarily talk about types of Pest control, how organic are your products, etc. The visitor will get the desired information from your website and would be happy to discover more about your company and products through your blogs. This will keep your visitor engaged and curious for more.

Try to focus on your customer’s pain points and help addressing them with your valuable content – direct them to reach their desired goals. Give your potential customers the information they need the most and watch how content marketing drives sales.

4. Focus on Organic Traffic

Let’s understand how organic traffic can help in content marketing drives sales.

As a content marketer, your aim should be to write good content and improve its SEO ranking. Though there are several ways to rank high in Google search but high-quality content always wins.

Having good content on your website means you get to rank on the first page of Google.

Writing a high-value content with good ranking and relevant keywords can help in increasing organic website traffic – indirectly leading to increased sales. The more engaging your content, the more visitors you will attract.

Ways to boost your SEO score include:

• Create and publish relevant content
• Interlinking relevant posts
• Including high ranking keywords
• Use alt tags
• Update your website content regularly

Organic traffic is an essential part of content marketing and it has all the potential to generate leads – converting them into sales. Even paid ads are ignored by searchers; organic content is favored over paid content. Therefore, focus on creating and promoting original and organic content. You can use Trello or similar platforms to create amazing content outlines and share them with your team easily.

5. Convert Leads

Last but definitely not least, the main motive of content creation for any company’s marketing strategy is to eventually drive sales by improving the website ranking. Create content for every stage of your potential customer.

• Start by writing content that addresses a query. Create content that gives away more general information. For example, “Types of pest control in housekeeping.”
• Narrow down your content to address more specific questions. Give your site visitor the actual information he/she is searching for. “Cost of pest control” or “Pest control book online” show the visitor’s intent to purchase, so give the exact details.
• At the end, encourage site visitors to fill contact forms or make that purchase. Provide call-to-action content.

By following these stages, your content can easily convert leads to potential buyers. It is also very important to manage leads by choosing the best CRM software for small businesses. CRM helps companies stay connected to current and potential customers, streamline processes, and improve profitability

In conclusion, you need to know your audience and understand their needs. Your content should be strong and relevant enough to have a great impact on sales. Now you have a fair idea of how content marketing drives sales. Go ahead and start creating content that converts.

About the Author
Ram Thakur, a digital marketing strategist, is the Founder of Solution Suggest and EarthTechy. In his free time, he loves to write about technologies that are making a difference in our lives.

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