Industry’s Media Platform of Choice
Champion Your Brand in Front of Decision Makers and Extend Your Reach Get Featured in the SPOTLIGHT
Advanced API security solution pioneers an adaptive approach to combat digital fraud and API abuse.
Traceable AI, the industry’s leading API security company, announced the launch of its digital fraud prevention capabilities, to deliver protection against fraudulent activities across APIs and digital interfaces. This innovation is crucial, especially in the post- COVID era, as businesses continue to grapple with the high cost of fraud, both financially and reputationally.
Fraud protection, typically seen as a solution outside of cybersecurity, has taken on a new dimension in recent times with APIs becoming increasingly prominent vectors for cybercriminals. These malicious actors are leveraging bots, residential proxies, and anonymous VPNs to obfuscate their identity while abusing APIs to commit digital fraud. Traceable’s unique focus on API behavioral patterns, authentication, authorization, and understanding of vulnerabilities at the identity layer, provides a robust defense, detecting cybercriminals early, based on strong signals of anomalous behavior.
These capabilities are especially relevant to industries that are reliant on digital transactions and data exchange, such as financial services, healthcare, retail/e- commerce, telecommunications, and government. These sectors, where secure APIs are crucial and data protection is mandatory, can significantly augment their defenses and protect against fraud with Traceable’s new capabilities.
By integrating advanced fraud prevention capabilities within its API security platform, Traceable provides a holistic, in-depth, and adaptive approach to ensuring that organizations stop fraud in its tracks. This proactive approach empowers organizations to detect real-time digital fraud, as well as counter threats preemptively, thereby enhancing operational security and resilience, lowering risk, and eliminating the potential financial burden associated with fraudulent transactions.
Traceable deeply understands users and their behavior down to the minute details, constructing a unique ‘fingerprint’ from each user’s identity, APIs’ call sequence, and sensitive data transmitted via API. This ability to recognize individual digital access, patterns, and behaviors, for users and entities, deepens the precision of threat and fraud prevention.
“We built this solution in response to customer and market needs, pushing the limits of innovation to go beyond those expectations,” said Sanjay Nagaraj, CTO of Traceable. “Our approach is far from static; it’s dynamic and agile. We combat digital fraud and API abuse in a manner that is adaptive, continuously learning and evolving from each API interaction. We’re not merely responding to threats and fraud, but anticipating them, providing organizations the upper hand in safeguarding their digital assets.”
To learn more about Digital Fraud Prevention from Traceable, visit the team at Black Hat Booth #2953 or request a demo with a security expert.
A childhood in Kansas, college in California where she met her early mentor, Leigh Lytle spent 15 years in the Federal Reserve Banking System and is now the 1st woman President & CEO of the Equipment Leasing & Finance Association. Join us to hear about her ambition to be a great leader.