July 26, 2016 Security Guards

Volume 11 | Issue 2

The 2010 world expo in Shanghai, China, is expected to see $5.2 billion in U.S. investments in everything from alarm systems to electronic labeling, creating a world of opportunity.

The 2010 World Expo in Shanghai, China, will involve security on a grander scale and a higher technical level than ever before. Total investment in the World Expo is expected to be US $5.2 billion, including funding for construction of pavilions and the World Expo Village, (US $1.3 billion), and investment in Exporelated urban infrastructure, environmental sanitation, social order, and public security, (US $3.9 billion).
The year- and a- half long event expects to welcome more than 70 million visitors at a rate of 400,000 to 800,000 per day. Managing security for this crowd is a focal point of planning this event.

The Expo’s theme, “Better City, Better Life,” will feature security as a key factor in raising the standard of China’s urban environments. In line with this theme, Shanghai, one of the world’s leading financial centers, is currently initiating a series of measures to improve its urban security. These improvements are not just related to the Expo. Shanghai is also one of the first cities to benefit from the dual government security initiatives: “the safe cities program” and “strengthening police through science and technology.”

Under those programs, Shanghai has already begun the construction of “intelligent communities,” which require the installation of EPS systems in each community. The systems will include perimeter alarm systems, video surveillance systems, intercoms, the electric patrol system (EPS systems controlled by computers), burglar alarms and emergency response systems. The “intelligent communities” initiative will create extensive business opportunities for the EPS industry in Shanghai and the surrounding area between now and 2010, such as the investment of US $132 million to install 200,000 video surveillance cameras throughout Shanghai. In fact, Shanghai is currently the largest construction site in the world and will continue to be so until at least 2010.

SECURITY IMPACT
The Shanghai 2010 World Expo will be the first time an event of this scale is held in a developing country. The Chinese government and the Shanghai Municipal Government are both keenly aware of the global impact this event will have and are planning to invest heavily to guarantee security. Planned investment for security is nearly 10 times greater than investment on security for the last two World Expos: The 2000 Universal Exposition in Hanover, Germany spent an estimated US $19 million on security; The 2005 International Exhibition in Aichi, Japan spent US $13.2 million on security; The 2010 World Expo in Shanghai, China plans to spend US $1.6 billion on security.

The Security Industry Association’s (SIA) Shanghai 2010 World Expo Report provides a comprehensive analysis of the business opportunities for electronic physical security (EPS) presented by the 2010 World Expo in Shanghai. There is a very high level of government involvement in security for the expo. The security design team is managed by the Shanghai Municipal Government who designated a “World Expo Science and Technology Action Plan Leading Team.” This team is led by the Ministry of Science and Technology and engages the services of a number of government bureaus including the Chinese Academy of Sciences, the Chinese Academy of Engineering, the Ministry of National Defense, the Ministry of Public Security, the Bureau of Shanghai World Expo Coordination, and others.

While the Shanghai Municipal Government remains the chief investor in the expo, two groups have been named with primary responsibility for managing the construction and security:

• Shanghai World Expo Group: Responsible for the construction of permanent pavilion EPS systems: the public activity center, the theme pavilion, the Chinese pavilion, the performance center and the World Expo Village.
• Shanghai World Expo Land Holding Co., Ltd.: Responsible for the construction of non-permanent pavilion EPS systems.

Security spending will be concentrated on monitoring and guiding visitors in real time. Each visitor will be issued a laptop/handheld computing device equipped with RFID electronic labeling. This device not only will aid visitors in navigating the huge expo site, but also will allow security systems to track the whereabouts of each visitor. The investment on this system is expected to be US $88.9 million.

The next highest investment (US $20 million) will be on Electronic Article Surveillance (EAS) to equip each of the 550 ticket entrances with an EAS device.

Video surveillance ranks third in security investment for the expo. To ensure there are no blind spots, more than 2,000 cameras will be installed both inside and outside the expo pavilions. Investment in the cameras and supporting monitoring systems is expected to be US $16.4 million.

Other EPS investment includes:

• US$9.9 million on Intelligent Transportation
• US$3.4 million on Intrusion Alarms
• US$1.4 million on Facial Recognition at entrances
• US$1.3 million Electronic Ticketing
• US$461,000 on Intelligent Parking
• US$368,000 on Access Control
• US$39,000 on Electronic Rail

SUPPLIER OPPORTUNITIES
Although partners for the Expo include Siemens, a key player in engineering intelligent building designs, other security suppliers have not yet been selected. SIA’s Shanghai 2010 World Expo Report indicates that the suppliers will be foreign companies. Shanghai is a sophisticated market with a high level of brand awareness. All of the world’s leading brands are available in Shanghai. In general, foreign brands are favored over Chinese brands, which give foreign suppliers an edge over local ones. This is especially true of the 2010 World Expo because the expo’s EPS systems must be interoperable and highly reliable, which are not currently characteristic of Chinese security products.

Whether foreign or local, product suppliers must still possess EPS product certificates, including the Security Technical Protection Product Registration License and the Compulsory Certificate for Security Technical Protection Products (3C certification). Those who also have international product certificates will be favored.

The Security Industry Association’s Shanghai 2010 World Expo Report details the opportunities for the security industry, and also gives important contact information for the decision makers who are planning the event. For anyone interested, there’s a world of opportunity at World Expo.

Richard Chace is Executive Director and CEO of The Security Industry Association, a nonprofit international trade association representing electronic and physical security product manufacturers, specifiers, and service providers. To learn more about SIA’s Shanghai 2010 World Expo Report contact Linda Yelton, SIA’s manager of Research, at lyelton@siaonline.org. Visit: www.siaonline.org.
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The Security Industry Association

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