November 30, 2023 J.F. REY Selects Rootstock Manufacturing Cloud ERP

French Eyewear Company J.F. REY leverages Rootstock to support its continued product innovation & growing international team.

San Ramon, CA – Rootstock Software today announced that French high-end optical and sunglass frame manufacturer, J.F. REY, has selected Rootstock Manufacturing Cloud ERP to gain improved visibility into its operations, including inventory, purchasing, production, and finance. By upgrading to Rootstock’s Cloud ERP, J.F. REY will be equipped with a modern, agile platform that’s easily adaptable to its changing business needs, growing range of products, and expanding international team.

With a 30-year history operating out of Marseille, J.F. REY boasts an extensive product line renowned for its avant-garde designs, including features like carbon and wood associations, 3D printing, asymmetric frames, and more. The company caters to opticians and optometrists in major markets across Western and Northern Europe, North America, Japan, and South Korea.

“We’re honored to be working with an innovative company like J.F. REY, who’s well-respected in the industry and highly regarded for its distinctive styles, unmatched quality, and superior service,” said Joe Massa, Chief Revenue Officer at Rootstock Software. “With 4,000 active points of sale around the globe—and this number continues to grow—J.F. REY will be able to utilize our Manufacturing Cloud ERP to become more efficient in producing and delivering its products worldwide.”

“Our previous ERP, which was in place for the past two decades, can no longer adapt to our rapidly changing business needs, so it was time to upgrade,” said Florent McCullough, Deputy General Manager at J.F. REY. “We considered several solutions, but with Rootstock, we will not only reap the benefits of an ERP built on the Salesforce Platform, but also our sales teams will have mobile, work-from-anywhere access to inventory, customer orders, production, and logistics. As they travel and meet with customers around the world, they’ll have this information at their fingertips.”

Rootstock’s selection was also further strengthened by its association with implementation partner Flow Line, also based in France.

About Rootstock
Rootstock Software provides the leading Manufacturing Cloud ERP, which empowers hundreds of manufacturers to turbocharge their operations in today’s dynamic, post-pandemic world. Natively built on the Salesforce Platform, Rootstock delivers a futureproof solution. With it, manufacturers gain the agility to continually transform their businesses to meet evolving customer needs, navigate emerging challenges, and accelerate success. In addition, the “connectability” of Rootstock Cloud ERP gives manufacturers the 360° visibility needed to collaborate with suppliers, trading partners, and the broader value chain. As Rootstock continues to grow, stay tuned to the company’s latest customers, career opportunities, and LinkedIn posts.

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