Boom Expands Global Presence - Industry Today - Leader in Manufacturing & Industry News
 

October 30, 2023 Boom Expands Global Presence

Fast-growing video conferencing manufacturer, Boom Collaboration, has appointed Westcoast as its official UK distributor.

Austin, TX, Fast-growing video conferencing manufacturer, Boom Collaboration, has appointed Westcoast as its official UK distributor to act as a catalyst for further international sales success.

Westcoast will supply the complete Boom Collaboration range, including 4K PTZ conferencing cameras, video bars, personal devices and audio speakers – to more than 5,000 active resellers across the country and beyond.

Boom Collaboration was formed in 2020 by founders Fredrik Hörnkvist and Holli Hulett, in a bid to disrupt the sector and stand out from the crowd – creating high performance, high value advanced products.

Boom Collaboration founders Fredrik Hornkvist and Holli Hulett with Westcoast's UC Business Manager Sam Armstrong center.
Boom Collaboration founders Fredrik Hörnkvist and Holli Hulett with Westcoast’s UC Business Manager Sam Armstrong center.

The ambitious Texas-based business has quickly developed an extensive conferencing portfolio and operates in 30 countries, with plans to extend to 20 more, having added 12 new markets already this year. Its operation is underpinned by the creation of four logistics centres covering all corners of the globe.

Sustained success

“Westcoast provides us with the perfect platform to officially launch the brand into the UK and open the door to sustained sales success – for all parties and most importantly their resellers. We want to offer something a little different both in terms of our products and how we do business. We are not another ‘me-too’ brand,” Hörnkvist highlights.

The Boom UNO vertical video bar, MAGNA 4K PTZ camera and GEMINI expandable audio innovation are some of the many devices available through Westcoast, along with the GOJO multi-camera controller.

“Boom Collaboration might be a relatively new conferencing name but the company has quickly built an impressive reputation and a very comprehensive product portfolio, which covers everything from personal workspaces to huddle rooms and large boardrooms,” says Westcoast’s UC Business Manager, Sam Armstrong.

He added: “There’s lots of innovation too such as intelligent video bars, expandable wireless audio and even a user friendly multi-camera controller to facilitate live events.

“Boom Collaboration can offer our resellers something different and it is a very welcome addition to our high calibre UC collaboration division across the UK and also France and Germany. We are confident this new partnership will be a big success.”

Boom’s co-founder Hulett agrees with the importance of building long term relationships. “We are young and fresh with new ideas, backed by years of personal experience that already makes us experts in this field. We are not afraid to stand out, be bold, brave and loud and do things a little differently. A disrupter to take on the field.”

Industry powerhouse

She continues: “It’s about offering the highest levels of support to resellers through the distribution channel and going the extra mile with Westcoast. We don’t want to just stay in the middle lane.

“We recognise resellers have the relationship with customers. Together we can help them transition to the new world we live in. They can lean on us. We are happy to help.”

Hörnkvist concludes: “Our vision is based on creating better meetings. Simply. We offer future proof solutions with solid components and technology to stand the test of time. We cover all user and room size environments.

“Equally we want to show personality, fun and passion. We are young with lots of ambition to grow. Joining forces with a huge industry powerhouse like Westcoast will add further fuel to the fire and enable us to penetrate deep into the UK and wider international markets. This is a major step forward in our growth strategy. Boom is beginning to boom.”

About Boom
Founded in 2020 and headquartered in Austin, TX, Boom Collaboration develops conferencing and collaboration hardware solutions for a wide array of meeting environments. Boom was born by founders Fredrik Hörnkvist and Holli Hulett who have a natural love for collaboration and a strong desire to address both current and future video conferencing trends, through an agile organization that brings innovation to today’s dynamic and diverse meeting room spaces. Boom believes excellent hardware that delivers smooth video and crystal clear audio brings the world one step closer and helps customers accomplish more together in less time. https://boomcollaboration.com

Contact
PR Manager, Chris Widocks
07931 526294
chris@boomcollaboration.com

Boom
888-534-2666
info@boomcollaboration.com
11801 Domain Blvd 3rd floor Austin,TX 78758 United States

About Westcoast
Westcoast Limited was founded in 1983 and is a leading IT distributor with a product portfolio spanning the whole computing spectrum ranging from desktop PC and notebook products through to software, high end server solutions, network products, AV, unified communications, printers, peripherals, spare parts and consumables. The group sells to resellers, retailers and dealers in the UK and Ireland providing creative credit, marketing and logistics services to more than 5,000 customers.

More information on Westcoast can be found at www.westcoast.co.uk

 

Subscribe to Industry Today

This field is hidden when viewing the form
Name
Name(Required)

Read Our Current Issue

Spotlighting Equipment Manufacturing: Advocate for the People Who Build, Power, and Feed the World

Most Recent EpisodeCADDi: Making Design and Supply Chain Data Accessible

Listen Now

Tune in to hear from Chris Brown, Vice President of Sales at CADDi, a leading manufacturing solutions provider. We delve into Chris’ role of expanding the reach of CADDi Drawer which uses advanced AI to centralize and analyze essential production data to help manufacturers improve efficiency and quality.

Close