AI tools are only as good as the prompts behind them.
Harwich, MA – Clay Communications & Marketing LLC, a leading communications and marketing consultancy with deep roots in the manufacturing sector, is proud to announce the launch of its AI Query Engineering service—an innovative consulting solution designed to help manufacturers fully leverage the power of generative artificial intelligence (GenAI) tools in their operations, marketing, and customer communications.
“Query engineering is the bridge between business intuition and AI output,” says Helene Kelly, Founder and President of Clay Communications. “Manufacturers know they should be using tools like ChatGPT, Claude, and Gemini—but many are either getting inconsistent results or aren’t using these tools to their full potential. That’s where we come in.”
Query Engineering—also known as prompt engineering—is the practice of crafting effective, precise prompts that extract relevant, high-value information from AI systems. Clay Communications’ new offering includes custom training, live workshops, and 1:1 consulting designed to empower manufacturers with the skills they need to streamline R&D, enhance quality control documentation, build smarter marketing campaigns, and even support HR or customer service workflows with AI.
Unlike one-size-fits-all software demos, Clay’s service is tailored specifically to the language, pace, and complexity of manufacturing businesses—from technical textile mills and advanced materials suppliers to coatings, converting, and wide-format print companies.
With 25+ years of experience working alongside companies like 3M, GE Plastics, Sealed Air, Worthen Industries, Titeflex, and Perception Wide Format Media, Clay Communications understands the unique pressures manufacturers face—from shrinking lead times to global competition. Query engineering enables leadership teams, engineers, and marketers alike to make better decisions, faster.
“We’re not selling AI. We’re teaching people how to think with it,” adds Kelly. “That’s what’s going to set American manufacturers apart in the next decade.”
Query Engineering training is available now through custom engagements, on-site sessions, or remote consultation. Manufacturers interested in exploring how this approach could be applied to their teams can contact Clay Communications via www.clay-communications.com, calling 508-221-4544 or by emailing helene@clay-communications.com.
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