July 1, 2019 Company Websites

3 important considerations when building your company website.

July 1, 2019

These days, if your company doesn’t have a website, it doesn’t exist for most people. Even the most basic businesses – hardware stores, grocery stores, etc. – should be easy to find on Google with basic information on opening times at the very least. People Google just about everything before taking the time to leave their homes.

So, if your business does not yet have a website, you are likely looking to change that. You probably have many different ideas about how you want that website to look and how you plan to attract visitors.

But before you get started, make sure you take the following fundamentals into account.

Hosting is crucial

Many people make the mistake of going with the first hosting server they find. They go with whatever ranks high on Google, like GoDaddy for example, and expect few issues. After all, they see hosting as nothing more than a reserved space on the web.

However, good hosting is actually crucial, as you can see in these SiteGround reviews. It is more than just a space on the web. Good hosting determines how much traffic your site can handle, how reliable your website is, and how much control you have over it. An unreliable host can lead directly to you losing business.

Sites like GoDaddy are renowned for taking advantage of their users’ trust. Do your research and choose a hosting service that is known to be reliable and to care about their customers.

Create a logo

Before you start building your website, create a logo (if you don’t already have one). A logo is the first thing visitors will see, and a strong first impression goes a long way. But it’s about more than the first impression. When designing a website, your logo should direct how your homepage looks. It should guide you in choosing a color theme, and in deciding how to structure your pages to suit your aesthetic.

If you don’t have a graphic designer to work on your logo, don’t worry. Tools like Wix’s logo maker are excellent – with Wix, you can even generate a website theme based off your logo.

Basic SEO is important

Search engine optimization (SEO) is one of those things that is often misunderstood. This is because no one really knows exactly how Google’s algorithms work. SEO best practices are based on a combination of what Google execs have admitted works, deductions based off web users’ experiences, and a fair amount of conjecture. Therefore, some SEO “experts” get away with doing nothing more than stuffing keywords where they don’t belong.

It is important that you learn good SEO practices based on solid evidence, or hire someone who has gotten results with other companies. Your SEO strategy should include keywords but not be obsessed with them. It should include a comprehensive strategy of guest-posting and backlinking. When it is worked into your web copy, it should always flow.

There are entire blogs dedicated to figuring out Google’s algorithms and keeping up with all the updates and changes. Make sure you at least know the basics, and work to use them in your favor.

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