DYCO Beautifying Surfaces’ new brand and website help customers more easily select the right products for their home beautification projects.
ANDOVER, Mass. – DYCO® Beautifying Surfaces, a renowned brand of coatings for pools, concrete, and other residential surfaces, has streamlined its brand and refreshed its website to better serve homeowners, building owners and professionals everywhere.
The new www.DYCOpaints.com offers users a modern online experience, while the product line’s new labeling more easily enables product identification, allowing users to select the right products more efficiently for the right jobs. A convenient online store locator helps homeowners and professionals more easily obtain trusted, reliable, and high-performance DYCO coatings for their projects.
“We have long strived to help beautify residences with high-performing, quality coatings,” said Daniele Martin, Marketing Manager, ICP Building Solutions Group. “Whether you’re painting a pool, refreshing a driveway or upgrading a garage floor, DYCO offers high caliber coatings you can trust, and our new experience reflects everything you can expect from our trusted brand.”
DYCO coatings are a part of the wide-ranging ICP Building Solutions Group portfolio, serving contractor and construction professionals around the world.
“When perusing the paint aisle in home improvement stores, consumers and professionals can now more easily and immediately identify DYCO coatings as the ideal solution for a variety of projects,” Martin said. “We’re excited to better help beautify surfaces in homes and buildings everywhere.”
To learn more about DYCO coatings, visit www.DYCOpaints.com. To learn more about ICP Group, visit www.ICPGroup.com.
About ICP
Innovative Chemical Products (ICP) Group is a leading specialty chemical manufacturer in North America and provides coatings, adhesives and sealants globally. With operations headquartered in Andover, Massachusetts, and multiple manufacturing facilities around the world, ICP serves multiple end markets, including building materials, specialty construction and sports surfaces. ICP is privately held and manufactures products under several recognized specialty groups. For more information, visit www.ICPGroup.com.
ICP is a portfolio company of Audax Private Equity.
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