New research from Cubic Transportation Systems showed data sharing and privacy as the main challenges to MaaS deployment.

Global road congestion is on a steep rise as more people get back in their cars and back to the office. A new study announced by Cubic Corporation’s Cubic Transportation Systems (CTS) business division revealed that transportation leaders believe Mobility on Demand (MOD) and Mobility as a Service (MaaS) are the ultimate forward-thinking solutions to combat these issues.

The study, ‘2021 MaaS Survey,’ features responses from 135 global transportation industry stakeholders, members of associations and alliances, agency executives, and mobility technology providers. More than half the respondents highlighted MaaS or MOD solutions should be considered from a global perspective and that interoperability should be simplified to allow integration of different stakeholders and promote roaming for end users.

MaaS/MOD stakeholders also identified data sharing and privacy as the main challenge to MaaS deployment, with most just as concerned about deployment and operation costs.

“When we examine the key priorities facing cities and regions now, utilization of the public transport network is imperative,” said Andy Taylor, senior director of global strategy at CTS.” As cities and municipalities begin reopening after the pandemic, agencies are anticipating whether public transport usage will return to pre-pandemic levels. The truth is, for any intelligent MaaS/MOD solution to be most effective, they must be built with public transport as the backbone.”

The concept of MOD was established in the transportation industry several years ago. According to the U.S. Department of Transportation, it is defined as an innovative idea that regards transportation as a commodity where different modes have different values based on cost, journey time, wait time, number of connections, convenience, and other attributes.

The most progressive MOD transport services use a single user interface to provide trip planning and booking, real-time information, and fare payment, and enable access to passenger mobility and goods and services delivery services, as needed. These include car sharing, bike sharing, ride sharing, transportation network companies (TNCs, also known as ride sourcing and ride hailing), scooter sharing, micro-transit, shuttle services, public transportation, and other emerging transportation solutions.

This differs from the emerging and European-centric concept of MaaS, which focuses on passenger mobility aggregation and services purchased by subscription that can be repackaged, resold, or brokered with suppliers. MaaS has been discussed in concept for at least six years, but the only city yet to fully implement the service is Helsinki, Finland.

Unsurprisingly, the majority (>55%) of respondents said that a public agency of some form should be responsible for regulating and coordinating a MaaS/MOD service. The U.S. transportation systems were built for rush hour, with more frequent transit scheduling and wide highways. This peak daily travel flattened during the pandemic due to working from home. If work from home continues at least a few days a week, rush hour could continue to stay flat. Therefore, creating better run on-demand services becomes essential to encourage lower car dependence and lower carbon emissions.

Taylor continued, “The economic recovery from COVID-19 is contingent upon the rise of cities and cities taking back control of mobility networks in a holistic fashion. Providers want ways to reduce road congestion but also to incentivize ridership on transit networks by making them more integrated and convenient to use as needed.”

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