September 24, 2019

Although manufacturing companies get most of their business through their loyal clients, word of mouth, and partnerships, overlooking the power of online marketing can be critical to a business. Many companies are leveraging different aspects of marketing, mainly social media, to attract new customers.

Manufacturing companies can convert new customers into brand advocates if they promote their products and services online through thought content and leadership. In this blog, I’ll enumerate how you can leverage the power of internet marketing to make you big in the manufacturing industry.

Leverage different aspects of SEO and PPC

If you’ve got a proper digital marketing strategy in place— what to do when and how you’ll succeed. It must include Different aspects of SEO, such as keywords, link building, and PPC to help you reach your target market better. Target your customers geographically and demographically. For example, if your target audience is looking for top cookware brands in Sans Francisco, they must find you.

Create thought leadership

To draw more customers, you need to portray yourself as an industry leader. You must bring innovative ideas and your experience to the table that transforms the future of scope of the manufacturing industry.

Hold a webinar, be a keynote speaker in a conference, regularly publish content on your company’s blog — these are some of the things that you can do to establish leadership, and gain new clientele.

Publish more content often

As I’d mentioned establishing leadership requires producing content regularly. A well-researched content that aligns with your brand and engages clients is the meat and potatoes of online marketing. Customers have had their share of cold calling and email marketing. They want fresh perspectives that invoke them to take some action. They want to feel valued.

Regularly update company’s blogs, indulge into community platforms like Quora and GoodFirms community to spread the word about you. Understand your customer’s needs and offer valuable solutions timely.

Use video marketing to show your products better

Everybody these days is using VIDEO MARKETING to showcase their products. Videos enable you to portray your products in a detailed manner without creating any confusion. Create how-to videos, sneak peek videos, and product guides to help your audience better understand your products. Along with that, you can also include client testimonials and case studies to demonstrate your company’s values and culture.

Portray your brand in a human way

Humanizing your brand is an effective way to showcase what you believe in. It also gives you an edge over your competitors. Customers have seen a lot of the traditional way of brand marketing. They’re looking for a fresh take. By showing your human side, you’ll not only engage them but also get their attention. Launching campaigns like “Meet the team” workforce is a great way to spread the word about you.

Work on customer retention

Gaining business from an existing customer is easier than acquiring new ones. Build email marketing and social media marketing campaigns that specifically targets your existing customers. Offer them discount codes, cashback, curated content to keep them coming back to you.

Summing Up

For an industry, marketing isn’t cushy one-liners or flashy imagery. It is the innate part of their business. You might be offering state of the art products but if you don’t market nobody will know about you. Here are six quick points to keep in mind while marketing your brand in the manufacturing industry.

Sharon Winget is Staff Writer with GoodFirms, a review and rating platform of top IT companies & software. A tech geek at heart, she firmly believe technology can transform societies. Sharon enjoys blogging about web design, email marketing, and content marketing.