Sightline Commercial Solutions explores how 3D renderings are revolutionizing the way stakeholders envision, plan and execute projects.
By: Nick Bauer, Director of Preconstruction, Sightline Commercial Solutions
The use of 3D renderings is far from new, but the commercial building industry, particularly the athletic market, is only just beginning to realize the intrinsic value of this technology. Beyond the obvious benefits of bringing to life a client’s vision for a venue in a multi-dimensional way, 3D renderings – especially when combined with high-definition surveying (HDS) – can reveal important insights regarding facility vulnerabilities and bring to light underutilized areas with untapped profit potential.
Over the past three decades, Sightline Commercial Solutions has had the privilege of participating in some of the largest athletic venue builds and renovations in the country and has utilized 3D renderings with most of these projects. These highly detailed graphics help owners, managers and architects envision improvements and identify underutilized spaces throughout their venues.
Following are just a few of the benefits that 3D technology brings to a project:
For collegiate and professional sports complexes, our team uses 3D renderings to design VIP seating areas, custom ornamental railings, platforms and other architectural elements that enhance accessibility and contribute to the overall fan experience.
Exploria Stadium (Orlando, FL)
For the 2024 soccer season, we worked with the management team at Exploria Stadium in Orlando, FL, to convert a section of previously underperforming seating on the lower level beneath the scoreboard into a members-only section for the most devoted fans of Major League Soccer’s Orlando City SC and its National Women’s Soccer League affiliate club, the Orlando Pride. To create a space that would entice fans and drive memberships, we worked with the facility manager to conceptualize and draft a 3D rendering depicting a premium viewing space with wider access, luxurious swivel seats, personal tables and unobstructed field-level sightlines. Additional membership perks include complimentary food and beverages and a parking pass good for the entire season.
Hyundai Field at Georgia Tech (Atlanta)
When Hyundai signed on as the new corporate sponsor of Georgia Tech’s Bobby Dodd Stadium (now called Hyundai Field), they wanted a memorable way to highlight their sponsorship. Sightline used 3D renderings to bring to life an innovative presentation space in the stadium’s VIP riser area, known as “The Nest.” Using all-weather Clima-Core® platforms, we designed and installed a pedestal stage where Hyundai showcases a new car at each game dramatically brought in by crane. VIP drink rail and ADA ramps add to the accessibility and ambiance of this truly unique viewing experience.
Other venues where 3D renderings have proven inspirational include:
By offering clear and detailed visuals, illustrating spatial planning and conveying aesthetic and design intentions, 3D renderings can both affirm and inspire architectural design and help all parties understand the full potential of a venue. This ever-evolving technology has proven pivotal in shaping transformative experiences and unveiling new spaces that promise unforgettable moments and foster deeper connections between supporters and their beloved teams. To learn more, visit www.sightlinecommercial.com.
About the Author
Nick Bauer is Director of Preconstruction with Minneapolis-based Sightline Commercial Solutions. Formerly Trex Commercial and Staging Concepts, Sightline is a leading fabricator of architectural railing, metal, glazing and portable platform solutions with more than 30 years of expertise in designing custom solutions for all types of venues, from sports arenas and stadiums to performing arts spaces, educational facilities, hospitality settings and worship spaces. To learn more, visit www.sightlinecommercial.com.
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