November 16, 2018 How Hardinge Unified Its Online Experience

COCONUT CREEK, Fla. — Nov. 15, 2018 — MotionPoint, a leader in technology and services for website translation, localization and optimization, announced today that Hardinge launched its website in eight languages using MotionPoint’s solution.

These multilingual sites will help Hardinge, the leading global provider of advanced, high-precision metal-cutting machine tool solutions, to provide consistent, online brand experiences and better serve its global customer base.

Hardinge selected MotionPoint’s fully turn-key website localization solution to translate, deploy and operate the Spanish, French, German, Italian, Chinese (simplified and traditional), Japanese and Korean versions of its site.

Hardinge’s customers represent a diverse group of industries, ranging from aerospace and automotive to agriculture, construction and defense. Given the company’s diverse portfolio of global business customers and highly technical product information, it was critical to find a solution that would provide very accurate translations and reflect the quality and precision of Hardinge’s brand.

“We needed to create an informative digital space that better served our regional teams, our channel partners, and ultimately our customers,” said Allan Snider, Global Marketing Director at Hardinge. “So we undertook a project to consolidate our global web presence by combining them into a single corporate website. This central location enables our global customers to discover and interact with all of our products in their local languages.”

Hardinge leaned on MotionPoint to offer its website – including product descriptions and technical information – in its customers’ preferred languages.

“Our website content is highly technical, so an automated translation solution wasn’t an option,” Snider said. “We needed to find a partner that could handle technical human translation, and that had a history of doing it. When I looked at the portfolio of customers that MotionPoint has – and saw that a lot of them were manufacturers with very technical content – I knew that MotionPoint was the best fit.

“MotionPoint will help to ensure that our multilingual websites are not only accurate and up to date, but in the language our customers prefer,” Snider continued. “There are no barriers we won’t overcome to better serve our customers. At the end of the day, they have to be first.”

“Hardinge is a prime example of a company transforming its web presence to compete globally,” said Craig Witt, executive vice president at MotionPoint. “By offering a consistent brand experience across products and languages, and highly accurate multilingual content delivered via human translation, Hardinge is demonstrating its commitment to its customers around the world.”

For information about MotionPoint, visit www.motionpoint.com.

About MotionPoint
MotionPoint solves the operational complexity and cost of website localization. The company’s technology and turn-key solution are built to translate, deploy, and operate multilingual websites, optimizing the customer experience across channels. MotionPoint is headquartered in Coconut Creek, Fla. To learn about MotionPoint, please visit www.motionpoint.com.

About Hardinge
Hardinge, Inc. is the trusted global provider of high precision, computer-controlled machine tool solutions for critical, hard-to-machine metal parts and advanced workholding accessories. With over 125 years of experience, Hardinge offers the largest variety of metal-cutting turning machines, grinding machines, machining centers, collets, chucks, index fixtures, repair parts, standard and specialty workholding devices, and other machine tool accessories. Hardinge’s solutions can be found in a broad base of industries including aerospace, agricultural, automotive, construction, consumer products, defense, energy, medical, technology, and transportation. Headquartered in Berwyn, PA, the company designs, manufactures, and distributes machine tools in over 65 countries across North America, Europe, and Asia. For more information about Hardinge, please visit us at www.hardinge.com.

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