A guide with quick tips on marketing your construction company through social media.
There’s no denying that social media is an incredibly valuable online marketing tool for business. Around 3.2 billion people around the world use social media, and 95% of those aged between 18 and 34 are likely to follow a brand or a business on one of the popular platforms. With access to such a big audience, there’s potential for lots of money to be made.
However, an unfortunate reality of social media is that it works for some businesses much better than others. Restaurants can appeal to hungry scrollers with tantalizing snaps of their foods; retailers can share photos of their new-in fashion statements; and entertainment complexes can host frequent competitions and giveaways to entice new customers.
If you work in the construction industry, on the other hand, you might struggle to come up with interesting content that people genuinely want to see on their news feeds. It’s not like all of your services are aesthetically pleasing orInstagram friendly. It’s hard to convey your skills, experience and reliability through a platform that specialises in creative content.
But don’t worry – if you can relate to the above, there’s still a way to generate appealing content for your social media audience. These quick tips for marketing your construction company on social media should help.
1. Post regularly
It can be difficult to fall into a regular posting schedule, but it can really pay off. You want your audience to know exactly who you are, not discover your first post in 6 months and think who on earth are they? Posting three to five times per week across your social channels will help you to stay relevant to your audience.
2. Show off before and after photos
The internet loves a before and after photo. Make sure to snap a photo of a project before you get started, then take another one from the same angle and share the pair side-by-side to your social channels. There’s something really satisfying about seeing something transformed for the better, and it’s great promotion for yourself, too.
3. Don’t be afraid to post ads
You have to pay to post Facebook ads, which scares quite a lot of people away from using them. But you can usually always get something back from them, so that small investment ends up being completely worth it. Posting Facebook ads for contractors will help to familiarise your potential customers with your business, even if they don’t need you for work right now.
4. Mix up your content
One of the biggest mistakes construction companies make on social media is to consistently self-promote. In reality, less than 50% of your posts should be a promotion of your services. Considering social media is largely about entertainment, give your followers a reason to check up on your page every evening. Try adding humor and putting your own personality into your posts.
5. Share how-to videos
One of the biggest selling points of your company is your knowledge. It’s a great idea to share videos of your behind-the-scenes work, explaining how to do something step-by-step. The majority of people watching your videos won’t have the skills to replicate your work, and if you’re lucky, they’ll call on you to do the job instead.