May 28, 2019

When you start a new business, there are lots of things you’ll need to consider if you want to optimize your chances of success. You’ll need to have a first-class product or service to offer, of course, and a cost-effective way to market it and get it noticed by the public. It’s just as essential to have a good customer service operation in place too, and in these days of social media, it’s more important to provide excellent customer service than ever before. With that in mind, here are three customer service options that every start-up should consider.

Manage Your Own Customer Relations

Every start-up entrepreneur has to be able to multi-task, especially in the earliest days of their business before it has reached a level where it’s prudent to take on staff. It’s all too easy, however, to overstretch yourself and neglect areas that are of vital importance to the long-term growth of your company. Customer service is more important than you may realize; an unhappy customer can share their dissatisfaction with thousands of contacts now with a single Facebook or Twitter post, whereas a happy customer can reach out and spread positive news about your brand. For that reason, you should never be tempted to take on this role yourself without prior experience, or without being able to meet the demands of your customers and potential customers.

Outsourcing Customer Service

Hiring your own customer service department can take time, money and resources that a start-up enterprise may not yet have, which is why many entrepreneurs consider outsourcing their customer service solution to an external company. This makes more sense than taking on the role yourself, but it’s important to vet the company who will be taking on this role very carefully, as they’ll be representing you and your business to the wider public. You’ll need to be sure that they understand fully the service or product you offer, and be happy with the service levels and response times that they receive, as customers with IT problems or other difficulties won’t like to be kept waiting for help.

Taking Advantage of Automation

We live in an increasingly fast-paced society, so customers expect their questions to be answered fairly and speedily. Outsourcing companies may not be as quick to respond as you like, which is why using automated customer service and help desk software could be the perfect solution for you and your customers. SysAid are customer service automation specialists, and they provide a holistic IT management suite that ensures customer queries are rapidly answered, as well as giving them access to a knowledge base that may have the solution they’re looking for. It’s speedy and very cost efficient, and it also makes the monitoring of questions easy, thus ensuring that customer contacts don’t get lost in the noise that a start-up generates.

Technological solutions are transforming the way we work and the way we shop, and they’re also making it easier than ever to launch and maintain a successful business. Customer service and IT help desk automation is just one example of this, and it can bring far more reliable results than hiring external workers or trying to take onboard yet another task yourself.