The top benefits of using passenger counters on public transit.
Studies indicate that 53% of the world’s population lives in urban areas. As the world’s population continues to increase, experts believe that the percentage of people living in urban areas will surge even higher, rising to 67%. With the expected growth in urban areas, the demand for transportation will continue to increase with the growing population. Hence, there will be a clear need to increase the supply of mass transit.
One of the ways public transport providers can foster the growth of public urban transportation is by using innovative solutions such as a passenger counter.
In this post, we will take a quick look at the top benefits of using passenger counter on public transit.
WHY A PUBLIC TRANSPORT VEHICLE NEEDS A PASSENGER COUNTER
The major reason that public transportation companies need a passenger counter in each of their vehicles is that it helps them meet passenger needs. Without this tool, analyzing their passengers’ demands would be impossible. Adequately analyzing their passengers’ needs is a crucial part of planning an effective public transit network.
The data provided by a passenger counter help public transit companies to offer services that align with the needs of their passengers. Hence, helping them avoid common issues such as long waiting times and overcrowding.
Until now, public transit companies have had to rely on manual passenger counting systems which are often carried out through surveys to learn more about their passengers. However, with the influx of innovative tools like a Wi-Fi tracker and a passenger counter, these companies can improve their passengers’ experiences drastically.
TOP 3 BENEFITS OF PASSENGER COUNTERS IN PUBLIC TRANSITS
Here are the main benefits of using a passenger counter in a public vehicle:
- REDUCING TRAVEL TIMES: Purchasing and installing a reliable passenger counter from a reputable company, like Eyeride, will help public transit companies reduce travel times. The average daily commute time is about 80 minutes. Using a passenger counter helps to reduce this travel time by 2-15% which is about 12 minutes daily. Hence, this quickly adds up to 3 days per person every year.
- ENHANCING PASSENGER EXPERIENCE: According to reports, the average public transit satisfaction level of European commuters is about 64%. This indicates a clear need for improvements in public transit service delivery. Public transportation service providers can take advantage of the passenger information provided by the passenger counter to enhance their services. Hence, enhancing the passenger experience.
- SAVING LABOR COSTS: Employing a team to carry out manual passenger counting often costs more than installing an automatic passenger counter on your vehicles. According to reports, large public transportation companies spend between 500,000 Euros to 1 million Euros on manual surveys each year. On average, you will need about 60,000 Euros to install automatic passenger counters across 200 vehicles. The best part is that your passenger counter is yours to keep for as long as it works.
As the population in urban areas continues to increase, experts expect the demand for public transportation to increase also. This emphasizes the need for public transit service providers to improve their services to ensure the satisfaction of their passengers. One of the innovative tools that they can use to achieve this is an automatic passenger counter.